Publications

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  • February 1998
  • Case

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits. View Details
Keywords: Employees; Marketing Strategy; Creativity; Perspective
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  • 1991
  • Book

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

By: V. Barabba and G. Zaltman
Keywords: Competitive Advantage; Markets; Information
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  • 1 Aug 2010
  • Conference Presentation

Giving and Seeking Help in Creative Teams: A Field Study at a Design Firm

By: Colin M. Fisher, Teresa M. Amabile and Julianna Pillemer
Keywords: Creativity; Groups and Teams
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  • Research Summary

Bringing Worlds Together: Cultural Brokerage in Multicultural Teams (Dissertation)

Multicultural teams are becoming increasingly prevlaent and crucial for organizational success, yet they face many challenges that stem from their cultural differences. How can multicultural teams mitigate the risks of working across... View Details
Keywords: Cultural Brokerage; Multicultural Teams; Cross-cultural Collaboration; Creativity
  • Aug 2016
  • Conference Presentation

Deep Help: The Benefits and Perils of Intensive Collaborative Assistance in Creative Project Work

By: Teresa M. Amabile, Colin M. Fisher and Julianna Pillemer
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  • 13 Aug 2019
  • HBS Conference

The Componential Theory of Creativity (Research): Uncovering New Skills, Experts, and Motivations in the Field

  • 31 May 2008
  • News

You can train yourself to be more creative in the way you tackle problems

  • 1993
  • Chapter

A Social Psychological Perspective on Creativity: Intrinsic Motivation and Creativity in the Classroom and Workplace

By: K. G. Hill and T. M. Amabile
Keywords: Creativity; Motivation and Incentives; Working Conditions; Education
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  • November 2013
  • Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details
Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry
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  • 13 Aug 2014
  • News

A Whole-Brain Approach to Marketing

Keywords: data analytics; creativity; marketing
  • 19 Sep 2013
  • News

Collaborate with a Loved One

Keywords: creativity; collaboration; partnerships; communication
  • 2004
  • Book

R&D Meets M&A: Proceedings of the 2003 Conference on Innovation and Creativity in Chemical R&D

By: Arthur A. Daemmrich
Keywords: Research and Development; Mergers and Acquisitions; Conferences; Innovation and Invention; Creativity; Science
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  • November 2011 (Revised April 2016)
  • Supplement

Coco Chanel: Creating Fashion for the Modern Woman (B)

By: Mukti Khaire and Kerry Herman
Keywords: Fashion And Creative Industries; Fashion Industry; Apparel and Accessories Industry; France
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  • March 2010
  • Article

First, Get Your Feet Wet: The Effects of Learning from Direct and Indirect Experience on Team Creativity

By: F. Gino, L. Argote, E. Miron-Spektor and G. Todorova
Keywords: Learning; Groups and Teams
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  • January 2014
  • Article

Fashioning an Industry: Socio-cognitive Processes in the Construction of Worth of a New Industry

By: Mukti Khaire
This study of the high-end fashion industry in India examines the process of construction of the worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the... View Details
Keywords: Fashion And Creative Industries; Fashion Industry
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  • 2017
  • Article

High-Stakes Innovation: When Collaboration Undermines (and Sometimes Enhances) Innovation

By: Johnathan Cromwell and Heidi K. Gardner
Organizations must constantly innovate, or else they may suffer consequences that range in severity. In low-stakes situations, they may lose a small opportunity for growth; and in high-stakes situations, they may lose significant market share that threatens their... View Details
Keywords: Innovation; Collaboration; Teams; Creativity Teams; Collaborative Innovation and Invention; Groups and Teams; Creativity
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  • December 2022
  • Article

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

By: Yanhui Wu and Feng Zhu
A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
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  • Research Summary

The Transition to Retirement

By: Teresa M. Amabile

My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details

Keywords: Careers; Psychology; Creativity; Identity; Retirement; Meaning
  • November 2011 (Revised April 2016)
  • Case

Coco Chanel: Creating Fashion for the Modern Woman (A)

By: Mukti Khaire and Kerry Herman
Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details
Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe
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  • February 2021 (Revised March 2025)
  • Case

Walt Disney: Changing the World

By: Robert Simons and Shirley Sun
This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most... View Details
Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry
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