Creative Industry - Publications - Faculty & Research

02 Feb 2016
First Look

February 2, 2016

Interorganizational Network Forms By: Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati Abstract—This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing... View Details

Keywords: Sean Silverthorne

March 2001 (Revised January 2009)
Case

Walt Disney Company, The: The Entertainment King

By: Michael G. Rukstad, David J. Collis and Tyrell Levine

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in... View Details

Keywords: History; Organizational Change and Adaptation; Managerial Roles; Creativity; Corporate Strategy; Boundaries; Brands and Branding; Entertainment and Recreation Industry

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2012
Chapter

Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM

By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson

We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details

Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry

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07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details

Keywords: by Jill Avery and Richard Edelman

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details

Keywords: by Susan Young

27 Mar 2012
First Look

First Look: March 27

Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311087-PDF-ENG Music and the (Real) World: Thirty Years of MTV Mukti Khaire and Eleanor KenyonHarvard Business School Case 812-041 The case is useful for teaching students the structure of View Details

Keywords: Carmen Nobel

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to climb to $85 billion by 2028, the paper says, citing Globe... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

25 Aug 2003
Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first in their View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

with a diverse set of companies. "In this way, we could pool all this knowledge and distill it down to the essential principles that CIOs can generally apply, regardless of industry or size of firm, while describing 'realistic' and... View Details

Keywords: by Martha Lagace

21 Feb 2005
Op-Ed

Is Business Management a Profession?

Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

15 Dec 2003
Research & Ideas

The New Global Business Manager

now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are being born global, particularly the... View Details

Keywords: by Cynthia Churchwell

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

kind of ways.” By contrast, Myers argues that many companies employ knowledge management systems that favor more independent, rather than discursive, learning. “They say, ‘I am going to write everything down and everyone who wants to know anything about the View Details

Keywords: by Michael Blanding; Health

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details

Keywords: by Dina Gerdeman

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

12 Aug 2014
First Look

First Look: August 12

delayed. Additional tests show that the GQ project's effect operates in part through a stronger sorting of land-intensive industries from nodal districts to non-nodal districts located on the GQ network. The GQ upgrades further helped... View Details

Keywords: Sean Silverthorne

February 2022 (Revised May 2022)
Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details

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19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

profitability in many instances. So why are so many employers pushing so forcefully for all employees to return to the office, even as employee turnover across industries is increasing? It’s a pattern not isolated to the corporate world.... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

03 Apr 2012
First Look

First Look: April 3

doubled effort within the competitive regime and increased effort by roughly half in the cooperative regime, while accounting for incentives. Our experimental approach and results indicate the importance of accounting for worker preferences in View Details

Keywords: Carmen Nobel

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

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