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  • July 2008 (Revised March 2009)
  • Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
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  • 2012
  • Chapter

Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM

By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry
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  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

Edmondson: Leadership will engage people to work together creatively   I hope we will come to learn that hiding bad news is never a good idea. That will mean recommitting ourselves to mastering the leadership skills to tell the truth and... View Details
Keywords: by Dina Gerdeman
  • 12 Aug 2014
  • First Look

First Look: August 12

delayed. Additional tests show that the GQ project's effect operates in part through a stronger sorting of land-intensive industries from nodal districts to non-nodal districts located on the GQ network. The GQ upgrades further helped... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

doubled effort within the competitive regime and increased effort by roughly half in the cooperative regime, while accounting for incentives. Our experimental approach and results indicate the importance of accounting for worker preferences in View Details
Keywords: Carmen Nobel
  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

her course "Strategic Marketing in Creative Industries," with Ferguson in the classroom. HBS Working Knowledge recently interviewed Elberse about the case, which is now publicly available. The Ferguson case is part of Elberse's growing... View Details
Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

with a diverse set of companies. "In this way, we could pool all this knowledge and distill it down to the essential principles that CIOs can generally apply, regardless of industry or size of firm, while describing 'realistic' and... View Details
Keywords: by Martha Lagace
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details
Keywords: by Susan Young
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are being born global, particularly the... View Details
Keywords: by Cynthia Churchwell
  • 08 Sep 2015
  • Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

kind of ways.” By contrast, Myers argues that many companies employ knowledge management systems that favor more independent, rather than discursive, learning. “They say, ‘I am going to write everything down and everyone who wants to know anything about the View Details
Keywords: by Michael Blanding; Health
  • 06 Sep 2016
  • First Look

September 6, 2016

a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food View Details
Keywords: Carmen Nobel
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first in their View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 27 Mar 2012
  • First Look

First Look: March 27

Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311087-PDF-ENG Music and the (Real) World: Thirty Years of MTV Mukti Khaire and Eleanor KenyonHarvard Business School Case 812-041 The case is useful for teaching students the structure of View Details
Keywords: Carmen Nobel
  • July 2011 (Revised October 2011)
  • Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
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  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details
Keywords: by Jill Avery and Richard Edelman
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

profitability in many instances. So why are so many employers pushing so forcefully for all employees to return to the office, even as employee turnover across industries is increasing? It’s a pattern not isolated to the corporate world.... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details
Keywords: by Dina Gerdeman
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music

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