Publications
Publications
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- All HBS Web
(1,114)
- Faculty Publications (378)
- January 1994 (Revised August 1994)
- Case
Ocean Spray Cranberries: Environmental Risk Management
Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details
- spring 1994
- Article
Unilateral Commitments and the Importance of Process in Alliances
By: Ranjay Gulati, Tarun Khanna and Nitin Nohria
How the partners in an alliance view their joint venture can have much to do with its success or failure. Each partner fears that the other will get the larger payoff by acting opportunistically while it cooperates in good faith. The result is that both partners choose... View Details
- March 1993 (Revised September 1995)
- Case
Chemical Bank: Technology Support for Cooperative Work
By: Lynda M. Applegate and Donna B. Stoddard
Describes the organization and IT environment that Bruce Hasenyager found when he arrived at Chemical Bank. Goes on to explain his decision for implementing Lotus Notes as an "indispensable" management tool. Software is available: Order No. 9-196-701 (Windows version)... View Details
- March 1993
- Background Note
Note on Information Technology and Strategy
By: Richard L. Nolan and Katherine Seger
Provides a context for the evolution of information technology in business organizations, explains the emergence of information as an important resource to be managed, and provides a framework for assessing the strategic potential of information in the firm. View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
- Article
The Discounting of Discounts and Promotion Thresholds
By: Sunil Gupta and Lee G. Cooper
Keywords: Product Marketing
- September 1992
- Article
Activity-based Systems: Measuring the Costs of Resource Usage
By: Robert S. Kaplan and Robin Cooper
- Spring 1992
- Article
Student Environmental Organizations
By: Julian Keniry and Brian Trelstad
On campuses around the country, student groups are discovering the benefits of working on projects in cooperation with campus officials. View Details
- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details
- January 1992
- Teaching Note
Cooper Industries, Inc. TN
By: Thomas R. Piper
Teaching Note for (9-274-116). View Details
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
- May–June 1991
- Article
Profit Priorities from Activity-Based Costing
By: Robin Cooper and Robert S. Kaplan
- April 1991 (Revised May 1999)
- Teaching Note
Tektronix: Portable Instruments Division (A), Teaching Note
By: Robin Cooper and Robert S. Kaplan
Teaching Note for (9-188-142). View Details
- 1990
- Chapter
Measurement, Coordination and Learning in a Multi-plant Network
By: W. B. Chew, K. B. Clark and T. Bresnahan