Publications

March 1994
Case

Citizen Watch Co., Ltd.: Cost Reduction for Mature Products

By: Robin Cooper and Robert S. Kaplan

Keywords: Cost Accounting

January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

spring 1994
Article

Unilateral Commitments and the Importance of Process in Alliances

By: Ranjay Gulati, Tarun Khanna and Nitin Nohria

How the partners in an alliance view their joint venture can have much to do with its success or failure. Each partner fears that the other will get the larger payoff by acting opportunistically while it cooperates in good faith. The result is that both partners choose... View Details

Keywords: Management Style; Partners and Partnerships; Joint Ventures; Management Practices and Processes; Alliances; Trust; Game Theory

October 1993
Case

Zen-Noh: ""I Love Gyu (Beef)""--New Challenges for the Beef Business

By: Ray A. Goldberg

Keywords: Agribusiness; Cooperative Ownership; Trade; Agriculture and Agribusiness Industry; Japan

March 1993 (Revised September 1995)
Case

Chemical Bank: Technology Support for Cooperative Work

By: Lynda M. Applegate and Donna B. Stoddard

Describes the organization and IT environment that Bruce Hasenyager found when he arrived at Chemical Bank. Goes on to explain his decision for implementing Lotus Notes as an "indispensable" management tool. Software is available: Order No. 9-196-701 (Windows version)... View Details

Keywords: Organizations; Decision Making; Decisions; Management Style; Management Analysis, Tools, and Techniques; Applications and Software; Information Technology; Information; Information Management; Technology Industry

March 1993
Background Note

Note on Information Technology and Strategy

By: Richard L. Nolan and Katherine Seger

Provides a context for the evolution of information technology in business organizations, explains the emergence of information as an important resource to be managed, and provides a framework for assessing the strategic potential of information in the firm. View Details

Keywords: Information; Information Management; Information Technology; Business Strategy; Competitive Strategy; Cooperation; Adoption; Body of Literature; Archives; Annual Reports; Information Technology Industry

January 1993 (Revised November 1993)
Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details

Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States

Article

The Discounting of Discounts and Promotion Thresholds

By: Sunil Gupta and Lee G. Cooper

Keywords: Product Marketing

October 1992
Supplement

Cooper Industries Video

By: David J. Collis

Bob Gigile, Chairman and CEO of Cooper Industries, describes the company's philosophy behind acquisitions and his corporate strategy. He then answers questions raised by the case discussion. View Details

Keywords: Acquisition; Management Style; Corporate Strategy