Filter Results:
(6,553)
Show Results For
- All HBS Web
(6,553)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
Show Results For
- All HBS Web
(6,553)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- March 2014 (Revised April 2014)
- Teaching Note
23andMe: Genetic Testing for Consumers (A) and (B)
By: John A. Quelch
- October 2007
- Article
The Territory of Consumer Research: Walking the Fences
By: John A. Deighton
Deighton, John A. "The Territory of Consumer Research: Walking the Fences." Journal of Consumer Research 34, no. 3 (October 2007): 279–282.
- September 1988 (Revised November 1988)
- Case
Watt Group: Consumer Product and Retailing Doctors (A)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (A)." Harvard Business School Case 589-051, September 1988. (Revised November 1988.)
- 21 Jun 2014
- News
Consumer Robotics Is Finally Ready For Prime Time
- 06 Nov 2023
- Video
The Value of an MBA in Manufacturing, Consumer Products, and Retail
- 2025
- Working Paper
Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing
By: Chiara Farronato, Audrey Fradkin and Tesary Lin
We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details
Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
- 01 Jan 2013
- News
Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
- 01 Jun 2021
- News
Running a Consumer Fintech Startup within Goldman Sachs
- March 2000
- Article
Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers
By: Y. Moon
Moon, Y. "Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers." Journal of Consumer Research 26, no. 4 (March 2000): 324–340.
- Article
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
- 10 Aug 2008
- News
Brands act local to woo a billion Chinese consumers
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 20 May 2016
- News
How Retailers & Consumers Benefit from MAP Policy Enforcement
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.”... View Details
- 17 Mar 2020
- Working Paper Summaries
From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- 07 Jul 2020
Diverse Perspectives Series: Women in Retail and Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and how HBS has played a role in their journeys. View Details