Consumer Search - Publications - Faculty & Research

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

more, inflation-adjusted wages stalled for many, even as consumer spending increased. Where did the money for all this spending come from? Companies borrowed, governments borrowed, and families borrowed. Savings rates approached zero.... View Details

Keywords: by Staff

Profile

Jennifer Hurford

Jennifer's search for reasonable answers, she had focused her attention on microfinance, "which led me to impact investing. How do we grow small- and medium-sized businesses that can have greater impact?" During her summers at... View Details

Keywords: Financial Services

03 Mar 2009
First Look

First Look: March 3, 2009

search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like):... View Details

Keywords: Martha Lagace

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

read so that anyone can understand what they did. But they often don’t.” Jonathan Tamblyn, the head of talent at L2, a consumer products digital marketing firm, sees the challenge through the lens of cutting-edge companies that have... View Details

Keywords: All Industries

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

online digital world, consumers are searching for ways to reclaim these values in many of the industries I’ve studied. What advice would you offer to an endangered industry? If you foresee your core... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

01 Mar 2019
News

INK: The Lessons of Blitzscaling

prize is a set of steak knives, and third prize is you’re fired. In these markets, the most important thing is to be first, to win that Cadillac. If you’re not that leader, there’s little room to build a great business. If someone were to build a new View Details

Keywords: Jen McFarland Flint

08 Feb 2011
First Look

First Look: Feb. 8

to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search... View Details

Keywords: Sean Silverthorne

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details

Keywords: by Dina Gerdeman; Food & Beverage

14 Jun 2011
First Look

First Look: June 14

Diversion, Rent Extraction and Competition Authors:Andrei Hagiu and Bruno Jullien Abstract This paper studies search diversion by competing intermediaries connecting consumers with third-party stores. First,... View Details

Keywords: Sean Silverthorne

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details

Keywords: Martha Lagace

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

network The HBS network is a powerful thing, and one of the easiest and least intimidating places to start was talking to my classmates with retail experience. The online student classcard system made it really easy to search for peers... View Details

01 Jun 2017
News

Case Study: Something New

launching Anomalie in 2016, she was a supply-chain manager for Apple Watch—and a bride-to-be in search of a wedding gown. In the process, the self-described TOM nerd discovered that one city in China produces 75 percent of the world’s... View Details

Keywords: April White

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

environment. It sets the rules." Apple, meanwhile, has made an art form out of curation, not only by limiting its product line but also by providing quick, clear explanations--starting with the way the company names its products. View Details

Keywords: by Carmen Nobel

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

host of factors. Intermediary relationships, institutional commitments, legal restrictions, entrenched customer behavior, and competitive practices often limit the type and extent of changes that a firm can realistically make. 2. Within companies, channels often are... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

conference, Carroll had introduced the audience to the term “Ad Tech Duopoly,” which refers to the current dominant twins of the online advertising environment: Facebook and Google. Both have linked user profiles to search histories in... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,... View Details

Keywords: Dina Gerdeman

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, View Details

13 May 2015
Blog Post

Former Engineer Gives Consulting a Test Drive

engaging with clients and directing the trajectory of two very cool projects in the consumer goods space. How did your RC year shape what you wanted to do last summer? My RC year exposed me to a world outside of engineering. I really... View Details

01 Dec 2008
News

Career Services Shifts into High Gear

searches to cope with what portends to be a long-term economic slowdown. To contact MBA Career Services, call 617-495-6232 or e-mail mbacs@hbs.edu; for Alumni Career Services, call 617-495-1433 or e-mail career_advisors@hbs.edu. CLASS OF... View Details

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of... View Details