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29 Oct 2012
Research & Ideas

Are You Paying a Tip--or a Bribe?

according to Magnus Thor Torfason, an assistant professor in Harvard Business School's Entrepreneurial Management Unit. His article for Social Psychological & Personality Science, "Here's a Tip: Prosocial Gratuities Are Linked to... View Details

Keywords: by Dina Gerdeman

April 2001 (Revised July 2002)
Case

Martha Stewart Living Omnimedia (A)

By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki

Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2... View Details

Keywords: Management; Media; Identity; Personal Characteristics; Brands and Branding; Media and Broadcasting Industry

15 Mar 2011
First Look

First Look: March 15

That They Are Now Losing Authors:Michael I. Norton and Samuel R. Sommers Publication:Perspectives on Psychological Science (forthcoming) Abstract Although some have heralded recent political and cultural developments as signaling the... View Details

Keywords: Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

and financial outcomes. The study complements financial education with (1) financial incentives on a financial literacy test to affect participant motivation, (2) financial goal setting to provide a psychological nudge, and (3)... View Details

Keywords: Sean Silverthorne

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details

Keywords: by John Quelch; Advertising; Publishing

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

be that they should weigh carefully the costs of breaking trust and of risking reputation. The formal study of behavioral economics exactly relates psychological factors to economic behavior, and even more recently has been exploring the... View Details

Keywords: by Ann Cullen

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research reveals that people are... View Details

Keywords: by Carmen Nobel

January 2021 (Revised March 2022)
Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

May 2010
Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse

Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details

Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

to some perfect ideal in our minds,” Whillans says. “We have to disconnect the experience from money, since that doesn’t adequately measure its value.” Use it or lose it Tending to our time takes careful thought and planning, since it’s easy to unconsciously get sucked... View Details

Keywords: by Dina Gerdeman

July 2012
Case

Performance Management at Vitality Health Enterprises, Inc.

By: John Bingham and Michael Beer

Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details

Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

https://www.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:... View Details

Keywords: Sean Silverthorne

05 Aug 2013
Research & Ideas

To Buy Happiness, Purchase an Experience

Make it a Treat (limiting access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and... View Details

Keywords: by Carmen Nobel

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

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23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

employer. Having said that, there are even more ways to appeal to American would-be savers. These initiatives could go to the place where they have their money to save, whether it is the workforce or tax refund sites; create a social angle to savings; and create a... View Details

Keywords: by Martha Lagace; Financial Services

04 Jun 2013
First Look

First Look: June 4

http://ssrn.com/abstract=1625503 iPosture: The Size of Electronic Consumer Devices Affects Our Behavior By: Bos, Maarten W., and Amy J.C. Cuddy Abstract—We examined whether incidental body posture, prompted by working on electronic... View Details

Keywords: Sean Silverthorne

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry