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  • All HBS Web  (719)
    • News  (33)
    • Research  (639)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (360)

Show Results For

  • All HBS Web  (719)
    • News  (33)
    • Research  (639)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (360)
← Page 17 of 719 Results →
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
  • Web

2023 Reunion Presentations - Alumni

Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • Web

    Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

    Field, ca. 1934. olvwork490066 Photography became established in print advertising in the late 1800s after perfection of the halftone process allowed photographs to be printed alongside text. Straightforward shots of consumer products... View Details
    • 17 Jan 2018
    • Research & Ideas

    If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

    the issue because the US Securities and Exchange Commission in September 2017 adopted a rule stemming from the Dodd-Frank Wall Street Reform and Consumer Protection Act. The rule mandates that companies disclose the ratio of the CEO’s... View Details
    Keywords: by Dina Gerdeman
    • Article

    Alfred D. Chandler: His Vision and Achievement

    Among historians, Alfred Chandler's influence is by far the greatest, as he has affected economics, sociology, and business administration. Chandler never took short cuts, never stinted, and never published until he was satisfied that he had done his very best.... View Details
    Keywords: Goals and Objectives; Mission and Purpose; Success; Books; Demand and Consumers; Power and Influence; Economic Growth; Ethics; Knowledge Sharing; Product Positioning; Market Transactions; Fair Value Accounting
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    McCraw, T. K. "Alfred D. Chandler: His Vision and Achievement." Business History Review 82, no. 4 (Winter 2008).
    • Article

    The Feeling of Not Knowing It All

    By: Haiyang Yang, Ziv Carmon, Dan Ariely and Michael I. Norton
    How do consumers assess their mastery of knowledge they have learned? We explore this question by investigating a common knowledge consumption situation: encountering opportunities for further learning. We argue and show that such opportunities can trigger a... View Details
    Keywords: Knowledge Consumption; Consumption Of Learning; Judgment Of Knowledge; Feeling Ofknowing; Confidence In Knowledge; WYSIATI; FONKIA; Knowledge Acquisition; Learning; Perception
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    Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton. "The Feeling of Not Knowing It All." Journal of Consumer Psychology 29, no. 3 (July 2019): 455–462.
    • Web

    Topics - HBS Working Knowledge

    Complexity (3) Conflict Management (4) Conflict and Resolution (13) Conflict of Interests (1) Construction (1) Consumer Behavior (173) Contracts (7) Cooperation (3) Cooperative Ownership (1) Copyright (2) Core Relationships (1) Corporate... View Details
    • Fall 2024
    • Article

    The Problem of Good Conduct Among Financial Advisers

    By: Mark Egan, Gregor Matvos and Amit Seru
    Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
    Keywords: Personal Finance; Behavioral Finance; Trust; Financial Services Industry
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    Egan, Mark, Gregor Matvos, and Amit Seru. "The Problem of Good Conduct Among Financial Advisers." Journal of Economic Perspectives 38, no. 4 (Fall 2024): 193–210.
    • 19 Jul 2012
    • Working Paper Summaries

    Charitable Giving When Altruism and Similarity are Linked

    Keywords: by Julio J. Rotemberg
    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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    Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
    • 09 Feb 2015
    • Research & Ideas

    Professional Networking Makes People Feel Dirty

    School of Management at Northwestern University.) "From an academic perspective, we thought we could advance the theory of networks by looking at the psychological consequences of networking." Previous View Details
    Keywords: by Carmen Nobel
    • 15 Nov 2022
    • Book

    Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

    which publishes in November, can provide important lessons for business people in an era where consumers expects companies to behave responsibly more than ever. Enabling unethical behavior In the case of Purdue Pharma, McKinsey advised... View Details
    Keywords: by Pamela Reynolds
    • December 2005 (Revised October 2006)
    • Case

    Nest Fresh Eggs (A)

    By: Teresa M. Amabile and Victoria Winston
    Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
    Keywords: Motivation and Incentives
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    Amabile, Teresa M., and Victoria Winston. "Nest Fresh Eggs (A)." Harvard Business School Case 806-056, December 2005. (Revised October 2006.)
    • winter 2003
    • Article

    Massively Categorical Variables: Revealing the Information in Zip Codes

    We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
    Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance
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    Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
    • 27 Apr 2016
    • Research & Ideas

    How the FBI Reinvented Itself After 9/11

    identity. There are numerous historical and current examples of companies forced to face the external shocks of disruptive innovators or shifts in consumer demand. Raffaelli mentions that many Swiss mechanical watch companies had to... View Details
    Keywords: by Carmen Nobel
    • 04 Oct 2022
    • What Do You Think?

    Have Managers Underestimated the Need for Face-to-Face Contact?

    remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details
    Keywords: by James Heskett
    • 31 Aug 2021
    • Book

    Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

    power has on the psychology of those in power: It makes them overconfident and susceptible to hubris, and it makes them more self-centered and insensitive to others,” Battilana says. And if a CEO can’t or won’t cultivate humility and... View Details
    Keywords: by Jay Fitzgerald
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