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Show Results For
- All HBS Web
(564)
- News (108)
- Research (377)
- Events (1)
- Multimedia (1)
- Faculty Publications (76)
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- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details
Keywords: Martha Lagace
- 07 Apr 2015
- First Look
First Look: April 7
create significant value and have modest operating costs, and network effects protect their position once established-users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every platform... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 08 Dec 2015
- First Look
December 8, 2015
create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
As we start to think about returning to work, shopping, and recreation, there is much talk about transformed workplaces and innovative social distancing designs. But how will companies, workers, and customers have confidence that these new measures will actually be... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as online shopping captures an increased... View Details
Keywords: Martha Lagace
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
- 05 Mar 2013
- First Look
First Look: March 5
literature and provides evidence on investor protection and financial development over the long run that challenges the main tenets of the law and finance literature. Evidence for the Pinocchio Effect: Linguistic Differences Between Lies,... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital Income Taxation Authors:Golosov,... View Details
Keywords: Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We document evidence showing that... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every market entails a trajectory of... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 08 Jul 2014
- First Look
First Look: July 8
provides an insider's perspective on what has made it so effective. Publisher's link: http://hbr.org/2014/07/sustainability-in-the-boardroom/ar/1 Working Papers Modularity and Intellectual Property Protection By: Baldwin, Carliss Y.,... View Details
Keywords: Carmen Nobel
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://papers.nber.org/papers/W15551 Labor Regulations and European Private Equity Authors:Ant Bozkaya and William R. Kerr Abstract European nations substitute between employment protection regulations and labor market expenditures (e.g.,... View Details
Keywords: Martha Lagace