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  • February 2010 (Revised June 2012)
  • Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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  • February 2010 (Revised June 2022)
  • Case

Dollarama Inc.

By: Andre F. Perold
Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and... View Details
Keywords: Price; Growth and Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; Consumer Products Industry; Consumer Products Industry; Canada
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  • 31 Jul 2010
  • News

Learning to Discount All Those Juicy Discount Offers

  • April 2006 (Revised March 2007)
  • Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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  • August 2018
  • Article

An Introduction to the Competition Law and Economics of 'Free'

By: Benjamin Edelman and Damien Geradin
Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high quality, and users find... View Details
Keywords: Cost; Quality; Competition; Economics
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    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

      Elie Ofek

      Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products
      • 23 Jan 2020
      • News

      Digital Transformation’s Emerging Effect on Customer Expectations

      • February 2024
      • Case

      Tabby: Winning Consumers' Digital Wallets

      By: Eva Ascarza and Fares Khrais
      Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed... View Details
      Keywords: Business Model; Business Startups; Risk Management; Competitive Strategy; Expansion; Financial Services Industry; Technology Industry; Saudi Arabia
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      • 20 Oct 2003
      • Research & Ideas

      Gaps in the Historical Record: Development of the Electronics Industry

      further investigation into the development of the consumer electronics and computer industries. Here is an excerpt.I have just completed an initial sketch of the evolution of two industries—Inventing the Electronic Century: The Epic Story... View Details
      Keywords: by Alfred D. Chandler Jr.; Consumer Products
      • 04 Feb 2025
      • HBS Seminar

      Anocha Aribarg, University of Michigan

      • January 2024
      • Article

      Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

      By: Chiara Farronato, Jessica Fong and Andrey Fradkin
      Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
      Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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      • 21 Jan 2014
      • First Look

      First Look: January 21

      Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for View Details
      Keywords: Sean Silverthorne
      • 24 Mar 2014
      • News

      Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again

      • February 2008
      • Case

      Campbell Soup Company: Selling Channel Innovation to Customers

      Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details
      Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry
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        John A. Deighton

        John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

        Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
        • November 2012
        • Teaching Note

        Groupon (TN)

        By: Sunil Gupta, Ray Weaver and Yien Hao Lock
        On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
        Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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        • March 2011 (Revised August 2012)
        • Case

        Groupon

        By: Sunil Gupta, Ray Weaver and Dharmishta Rood
        On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
        Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
        Related
        • February 2005 (Revised April 2011)
        • Case

        Haier's U.S. Refrigerator Strategy

        By: Pankaj Ghemawat, Thomas M. Hout and Jordan I. Siegel
        Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian... View Details
        Keywords: Factories, Labs, and Plants; Global Strategy; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Competitive Strategy; Consumer Products Industry; China; United States
        Related
        • 2020
        • Case

        Brightline: Targeting a Successful Future with High Speed Rail

        By: Andrew J. Hoffman
        High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details
        Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry
        Related