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- All HBS Web (571)
- Faculty Publications (131)
- 19 Aug 2017
- News
Getting Off the Well-worn Farm Track
As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
companies shouldn’t have policy notices—after all, given the choice, customers do seem to prefer them. The research does suggest, however, that companies might be better off setting them, and letting customers forget them. “I would... View Details
- 14 May 2013
- First Look
First Look: May 14
flexible random coefficients aggregate discrete choice model that accommodates heterogeneity in preferences for school quality and athletic success, and an extensive set of school fixed effects to control for unobserved quality in... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers to make payments toward their total balances, Harvard Business... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
The way Norwegians may want to buy clothes is very different to the way Spaniards are going to buy clothes, not only for the fashion but also for their preferred mode of payment, delivery, etc. Secondly, I found the concepts that we... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
torch relay. Lenovo's sponsorship will doubtless reinforce its brand preference rankings in China. However, around the world, Lenovo hardly wishes to be known as the Chinese PC company that consumers find... View Details
- 30 Jan 2018
- First Look
January 30, 2018
Luck and Support for Classical Benefit-based Taxation By: Weinzierl, Matthew C. Abstract—U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. When expressing... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
for desired specimens in real time. Chicago: Cinekin (Constance Freedman, MBA ’06, chief strategy officer) uses people’s movie preferences to predict the compatibility of couples. London: Qtara (Steve Berry, MBA ’79, chairman) is... View Details
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
feelings and aesthetics rather than ideas, a stronger interest in people rather than things, prefer jobs in social or artistic areas, extraversion expressed as gregariousness rather than assertiveness, and neuroticism, characterized by... View Details
Keywords: by Bill George
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
Barasz’s new paper, “Hoping for the Worst? A Paradoxical Preference for Bad News,” which recently appeared in the Journal of Consumer Research, documents this peculiar View Details
Keywords: by Michael Blanding
- Web
2+2 Program | MBA
private, or nonprofit sector before enrolling at HBS. Download the 2+2 Brochure Who Are We Looking For? The 2+2 program is designed to create a pathway to the MBA for high-potential college students. Some preference will be given to... View Details