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  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to, and marketing of, an individually held commitment savings product leads to an... View Details
Keywords: Martha Lagace
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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  • 12 Jan 2016
  • First Look

January 12, 2016

practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a... View Details
Keywords: by Jill Avery and Richard Edelman
  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

entrepreneurship, and productivity.” Consider also the social benefits of the Internet, harder to quantify but including the power of access to information as well as greater flexibility in balancing work and family obligations through... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently explained the ideas behind The... View Details
Keywords: by Martha Lagace
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm... View Details
Keywords: by Carmen Nobel
  • 03 May 2011
  • First Look

First Look: May 3

  PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step... View Details
Keywords: Sean Silverthorne
  • Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
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  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

managerial human capital explanation of retention. Download the paper: http://people.hbs.edu/jwulf/TargetCEOWulfSinghSeptember2010.pdf   Working PapersReversing the Null: Regulation, Deregulation, and the Power of Ideas Author:David Moss... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees   The coronavirus challenge demands an organization-wide, honest conversation that enables truth to speak to... View Details
Keywords: by Dina Gerdeman
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

godlike powers or is putting you on. But there are patterns over time. For example, countries that are running large and ongoing current account deficits tend to see their currencies depreciate over time. This doesn't mean that the... View Details
Keywords: by Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for consumers and businesses.... View Details
Keywords: by Michael Blanding; Manufacturing; Service

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