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Show Results For
- All HBS Web
(1,242)
- People (6)
- News (320)
- Research (735)
- Events (1)
- Multimedia (6)
- Faculty Publications (187)
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- 03 May 2011
- First Look
First Look: May 3
PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step... View Details
Keywords: Sean Silverthorne
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
entrepreneurship, and productivity.” Consider also the social benefits of the Internet, harder to quantify but including the power of access to information as well as greater flexibility in balancing work and family obligations through... View Details
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently explained the ideas behind The... View Details
Keywords: by Martha Lagace
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
speculators would try to predict the future at their peril. Q: If your plan was adopted, would consumers pay more for Internet access and to develop Web sites? A: If this transition goes smoothly, consumers... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
far simpler and much more powerful than traditional ABC. "Time-driven" ABC, introduced in a recent Harvard Business Review,1 requires obtaining information on only two parameters: the cost per hour of each group of resources... View Details
Keywords: by Robert S. Kaplan
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
godlike powers or is putting you on. But there are patterns over time. For example, countries that are running large and ongoing current account deficits tend to see their currencies depreciate over time. This doesn't mean that the... View Details
Keywords: by Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
http://hbr.org/product/Whole-Foods--the-Path-to-/an/615019-PDF-ENG Harvard Business School Case 915-001 Pivots and Incentives at LevelUp LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will View Details
Keywords: Carmen Nobel
- 26 May 2015
- First Look
First Look: May 26
https://cb.hbsp.harvard.edu/cbmp/product/815081-PDF-ENG Harvard Business School Case 814-047 Carolinas HealthCare System: Consumer Analytics In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head... View Details
Keywords: Sean Silverthorne
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details
- 17 Mar 2009
- First Look
First Look: March 17, 2009
Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to, and marketing of, an individually held commitment savings product leads to an... View Details
Keywords: Martha Lagace
- 30 Aug 2011
- First Look
First Look: August 30
Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this... View Details
Keywords: Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
conditions for both lagged dependent and predetermined explanatory variables in estimation. Furthermore, we show that conventional tests to detect serial correlation have weak power and can be misleading, resulting in a misuse of moment... View Details
Keywords: Sean Silverthorne
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open source software, known as FOSS, to... View Details
Keywords: by Lane Lambert
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a... View Details
Keywords: by Jill Avery and Richard Edelman
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
- 15 Feb 2011
- First Look
First Look: Feb. 15
education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz