Consumer Electronics - Publications - Faculty & Research

01 Jun 2004
News

The Sky’s the Limit

from the University of Washington and worked for Boeing, testing the 747 autopilot. His penchant for design led Hamilton to quit Boeing and launch the People Products Company, a consumer products outfit that had success with an invention... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

Teaching Interest

Overview

By: Jeffrey F. Rayport

Technology Entrepreneurship, Marketing Strategy, Service Management View Details

Keywords: Technological Innovation; Strategy Formulation; ＂Marketing Analytics＂; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

30 Jun 2009
First Look

First Look: June 30

barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior—in contrast to the U.S., toilets in Japan are considered a high-tech View Details

Keywords: Martha Lagace

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details

Keywords: by Sean Silverthorne

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

approach and delivery to better fit with other individuals or situations; similarly, there's untapped potential in being able to establish electronic connections with consumers in ways that are not... View Details

Keywords: by Garry Emmons; Service

25 Jul 2006
First Look

First Look: July 25, 2006

paper: http://www.hbs.edu/research/pdf/06-061.pdf Cross Functional Alignment in Supply Chain Planning: A Case Study of Sales & Operations Planning Authors:Rogelio Oliva and Noel Watson Author's Abstract In 2002, Leitax, a niche View Details

Keywords: Sean Silverthorne

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products... View Details

Keywords: Elaine Gottlieb

01 Dec 2013
News

Curing Health Care

consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details

Keywords: by Sara Grant; Technology

04 Dec 2012
First Look

First Look: December 4

Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader in consumer View Details

Keywords: Carmen Nobel

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

pressure from cut-throat competition in mainland China. Even though TCL was one of the largest Chinese TV manufacturers (even prior to the acquisition of Thomson's assets), commodity TVs and other consumer View Details

Keywords: by Tarun Khanna

01 Dec 2011
News

Ticktock

The cases deal with universal entrepreneurial consumer product questions: Should the product be sold at big-box stores or through upscale specialty boutiques? (In the beginning, Nanda stuck with small museum shops and specialty catalogs,... View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

14 Oct 2009
First Look

First Look: October 14

the strong hardware and manufacturing bias and hierarchical structures of Japan's computer and electronics firms is largely responsible for the virtual non-existence of a standalone software sector. Second, even when the vertical... View Details

Keywords: Martha Lagace

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer View Details

Keywords: by James K. Sebenius

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

of companies have participants role-play to gain a better sense of others' points of view or to sense how consumers would actually use new products. When Interval Research Corp. wanted its young designers to understand the physical... View Details

Keywords: by Laurie Joan Aron

12 Jan 2010
First Look

First Look: Jan. 12

BartlettHarvard Business School Case 910-410 Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both... View Details

Keywords: Martha Lagace

03 Jan 2007
First Look

First Look: January 3, 2007

over the estate from her father in 1980, wonders whether a new lower-priced wine should be added to the portfolio. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507033 Philips Electronics NV Harvard... View Details

Keywords: Sean Silverthorne

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

efficient by automating busy leaders’ routine tasks—such as the electronic communication that takes 24 percent of a CEO’s time, studies show. In theory, this would allow the executive to devote more time to strategic planning, for... View Details

Keywords: by Ben Rand; Information Technology; Technology