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      • July 1998
      • Supplement

      Bell Atlantic in Union City

      By: Rosabeth M. Kanter
      In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details
      Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey
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      Kanter, Rosabeth M. "Bell Atlantic in Union City." Harvard Business School Video Supplement 399-501, July 1998.
      • June 1998 (Revised January 2000)
      • Case

      Egghead.com

      By: Jeffrey F. Rayport
      Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Information Technology Industry
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      Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
      • May 1998 (Revised July 1998)
      • Teaching Note

      Dell Online TN

      By: V. Kasturi Rangan and Marie Bell
      Teaching Note for (9-598-116). View Details
      Keywords: Online Technology; Computer Industry
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      Rangan, V. Kasturi, and Marie Bell. "Dell Online TN." Harvard Business School Teaching Note 598-146, May 1998. (Revised July 1998.)
      • May 1998
      • Teaching Note

      Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN

      By: David B. Yoffie
      Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details
      Keywords: Computer Industry
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      Yoffie, David B. "Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN." Harvard Business School Teaching Note 798-033, May 1998.
      • 01 May 1998
      • Conference Presentation

      Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

      By: Alan MacCormack, M. Iansiti and R Verganti
      Keywords: Learning; Product Development; Software; Computer Industry; Computer Industry; Computer Industry
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      MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.
      • April 1998
      • Teaching Note

      Xerox Technology Ventures TN

      By: Josh Lerner
      Teaching Note for (9-295-127) and (9-298-109). View Details
      Keywords: Service Industry; Service Industry
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      Lerner, Josh. "Xerox Technology Ventures TN." Harvard Business School Teaching Note 298-152, April 1998.
      • April 1998 (Revised March 1999)
      • Case

      Apple Computer 1998

      By: David B. Yoffie
      Updates Apple Computer--1992. View Details
      Keywords: Computer Industry
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      Yoffie, David B. "Apple Computer 1998." Harvard Business School Case 798-099, April 1998. (Revised March 1999.)
      • April 1998
      • Case

      Compaq, 1998

      By: Steven C. Wheelwright and Matt Verlinden
      In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
      Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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      Wheelwright, Steven C., and Matt Verlinden. "Compaq, 1998." Harvard Business School Case 698-094, April 1998.
      • March 1998 (Revised March 1999)
      • Case

      Dell Online

      By: V. Kasturi Rangan and Marie Bell
      Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
      Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Computer Industry
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      Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
      • February 1998 (Revised April 1998)
      • Case

      Xerox Technology Ventures: January 1997

      By: Josh Lerner
      Supplements Xerox Technology Ventures: March 1995. View Details
      Keywords: Service Industry; Service Industry
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      Lerner, Josh. "Xerox Technology Ventures: January 1997." Harvard Business School Case 298-109, February 1998. (Revised April 1998.)
      • 1998
      • Chapter

      Seeing through the Customer's Eyes with Computer Imaging

      By: G. Zaltman and L. J. Schuck
      Keywords: Information Technology; Perception; Customers; Computer Industry
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      Zaltman, G., and L. J. Schuck. "Seeing through the Customer's Eyes with Computer Imaging." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
      • 1998
      • Chapter

      The Converging Worlds of Telecommunications, Computing and Entertainment

      By: David J. Collis, Stephen P. Bradley and P. William Bane Jr.
      Keywords: Communication Technology; Information Technology; Entertainment; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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      Collis, David J., Stephen P. Bradley, and P. William Bane Jr. "The Converging Worlds of Telecommunications, Computing and Entertainment." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan, 31–62. Boston: Harvard Business School Press, 1998.
      • 1998
      • Chapter

      The Converging Worlds of Telecommunications, Computing, and Entertainment

      By: P. W. Bane, S. P. Bradley and D. J. Collins
      Keywords: Communication Technology; Information Technology; Entertainment; Trends; Transition; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry
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      Bane, P. W., S. P. Bradley, and D. J. Collins. "The Converging Worlds of Telecommunications, Computing, and Entertainment." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
      • January 1998 (Revised February 1998)
      • Case

      Timberjack Parts: Packaged Software Selection Project

      By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow
      This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details
      Keywords: Applications and Software; Information Technology; Analytics and Data Science; Multinational Firms and Management; Operations; Management Practices and Processes; Computer Industry; Computer Industry
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      McFarlan, F. Warren, Mark Keil, and Darryl S. Romanow. "Timberjack Parts: Packaged Software Selection Project." Harvard Business School Case 398-085, January 1998. (Revised February 1998.)
      • January 1998 (Revised April 2001)
      • Case

      Acer America: Development of the Aspire

      By: Christopher A. Bartlett and Anthony St. George
      Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
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      Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
      • December 1997 (Revised February 2000)
      • Case

      Hewlett Packard: Creating, Running, and Growing an Enduring Company

      By: H. Kent Bowen and Courtney Purrington
      Traces the development of Hewlett-Packard Co. from a small start-up company in 1938 to a world-class manufacturer of electronic instruments and computer products. Examines the challenges of starting and running a small company, including financing, human resources... View Details
      Keywords: Business or Company Management; Product Positioning; Business Growth and Maturation; Business Startups; Brands and Branding; Computer Industry; Computer Industry
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      Bowen, H. Kent, and Courtney Purrington. "Hewlett Packard: Creating, Running, and Growing an Enduring Company." Harvard Business School Case 698-052, December 1997. (Revised February 2000.)
      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • November 1997 (Revised August 1998)
      • Case

      Palm Computing, Inc. 1995: Financing Challenges

      By: Myra M. Hart and Stephanie Dodson
      The president, Donna Dubinsky, and the chairman and founder, Jeff Hawkins, discuss an opportunity to sell their company to U.S. Robotics. They must weigh this option versus accepting venture capital funding, partnering with a large company that could provide... View Details
      Keywords: Venture Capital; Partners and Partnerships; Business Exit or Shutdown; Decision Choices and Conditions; Computer Industry; Computer Industry
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      Hart, Myra M., and Stephanie Dodson. "Palm Computing, Inc. 1995: Financing Challenges." Harvard Business School Case 898-090, November 1997. (Revised August 1998.)
      • September 1997
      • Teaching Note

      Datavision (A), (B), and (C) TN

      By: Michael Beer and Stephanie L. Woerner
      Teaching Note for (9-495-046), (9-495-047), and (9-495-048). View Details
      Keywords: Computer Industry
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      Beer, Michael, and Stephanie L. Woerner. "Datavision (A), (B), and (C) TN." Harvard Business School Teaching Note 498-030, September 1997.
      • August 1997 (Revised July 1999)
      • Case

      Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration

      By: Michael Beer and Gregory C. Rogers
      Describes the process of transforming a recently formed division of Hewlett-Packard. View Details
      Keywords: Business Divisions; Transformation; Computer Industry
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      Beer, Michael, and Gregory C. Rogers. "Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration." Harvard Business School Case 498-016, August 1997. (Revised July 1999.)
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