Publications
Publications
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- All HBS Web
(2,967)
- Faculty Publications (575)
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
- March 2013
- Case
Robin Ash and Printzhof Press
By: Frank V. Cespedes and Lynda St. Clair
Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details
Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry
- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
- January 2013 (Revised March 2022)
- Case
The Origins and Development of Silicon Valley
By: Tom Nicholas and James Lee
On October 1, 1891, as Senator Leland Stanford cut the ribbon at the ceremony gifting 8,000-acres of his Palo Alto, California, stock farm to a new, 559-student university bearing his name and seeking to produce "useful" in addition to "cultured" graduates, the... View Details
- December 2012 (Revised October 2013)
- Case
Developing the Materiality Matrix at Telefónica
By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza
Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details
- November 2012
- Teaching Note
Groupon (TN)
By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
- September 2012 (Revised May 2015)
- Case
Philips-Visicu
By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley
Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details
Keywords: Health Care; Philips; Visicu; Telemedicine; eICU; Accountable Care Organization; ACO; Bundled Payment; Hospital To Home; Patient Monitoring Devices; Home Health Care; Health Care and Treatment; Communication Technology; Quality; Safety; Performance Productivity; Performance Capacity; Performance Efficiency; Consumer Behavior; Emerging Markets; Health Industry; Telecommunications Industry; Netherlands
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
- Fall 2012
- Article
Innovation Strategy and Entry Deterrence
By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
- June 2012
- Article
Leadership Is a Conversation
By: Boris Groysberg and Michael Slind
Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than... View Details
- April 2012 (Revised February 2017)
- Case
Dovernet
By: Robert Simons and Natalie Kindred
This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details
- January – February 2012
- Article
How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication
By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- 2012
- Chapter
Sustainable Cities: Oxymoron or the Shape of the Future?
By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
- 2011
- Working Paper
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
- 2013
- Working Paper
Span of Control and Span of Attention
By: Oriana Bandiera, Andrea Prat, Raffaella Sadun and Julie Wulf
Using novel data on CEO time use, we document the relationship between the size and composition of the executive team and the attention of the CEO. We combine information about CEO span of control for a sample of 65 companies with detailed data on how CEOs allocate... View Details
- November 2011
- Case
Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry
By: Michael Beer and Ingrid Vargas
In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
- November 2011
- Teaching Note
Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry (Brief Case)
By: Michael Beer and Ingrid Vargas
Teaching Note for 4360. View Details
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
- August 2011
- Supplement
InnoCentive.com (B)
By: Karim R. Lakhani and Eric Lonstein
InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details