Publications

January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details

April 2019 (Revised December 2019)
Case

Exporting Livability: Investing in New Urban Centers

By: John D. Macomber and Essie Alamsyah

Can Singapore urban design, policy continuity, and system of laws be exported outside of Singapore to accelerate the effective development of new urban agglomerations? Nina Yang, CEO of Sustainable Urban Development at Ascendas-Singbridge, a large real estate company... View Details

Keywords: Urban Development; Projects; Design; City; Business and Government Relations; Expansion; Real Estate Industry; China; Singapore

September 2011 (Revised December 2011)
Case

CARD Group: Mutually Reinforcing Institutions

By: Cynthia A. Montgomery, Michael Shih-Ta Chen and Dawn Lau

CARD (Center for Agricultural and Rural Development) is a Philippines-based microfinance organization that began as an NGO and has since expanded into eight related entities providing services to the poor. Under Founding Director Dr. Aristotle Alip's leadership, CARD... View Details

Keywords: Microfinance; Partners and Partnerships; Non-Governmental Organizations; Business Strategy; Competitive Strategy; Financial Services Industry; Philippines

December 2000 (Revised January 2001)
Background Note

Promise of Functional Foods, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock

This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details

Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry

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November 2016
Supplement

Alnylam Pharmaceuticals: Building Value from the IP Estate (B)

By: Vicki Sato, Willy Shih and Matt Higgins

The leader of a pioneering biotech company in the siRNA space weighs his options for scaling production capacity in advance of an anticipated commercial launch. Operational complexity and relative merits of in-house manufacturing versus a contractor model are... View Details

Keywords: Pharmaceutical Companies; Pharmaceutical Industry; Biotech; Biotechnology; Operational Complexity; Strategy; Manufacturing; Production; Strategic Planning; Intellectual Property; Biotechnology Industry; United States

09 Feb 2018
News

No Time For Complacency For U.S. Banks - Aggressive Technology Use Can Create Real Shareholder Value

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

Research Summary

Hybrid organizing

By: Julie Battilana

While historically the commercial and social sectors have evolved on fairly separate tracks, over the last 30 years we have witnessed a blurring of the boundaries between these two sectors. In an effort to account for this transition, Professor Battilana’s second... View Details

February 1996
Case

Active Coatings, Inc. (A): Challenges in Managing Product Development

Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology's current lead-application or... View Details

Keywords: Risk and Uncertainty; Decision Choices and Conditions; Product Development

07 Sep 2016
News

2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship

November 2007
Article

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

By: Sonali K. Shah and Mary Tripsas

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details

Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community

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24 Oct 2023
Cold Call Podcast

How the United States Air Force Accelerated AI Adoption

Keywords: Re: Maria P. Roche

February 2024
Teaching Note

Fusion Industry Association: Igniting the Future of Clean Energy

By: Kyle Myers, Joshua Lev Krieger, Walter Frick and Jim Matheson

Teaching Note for HBS Case No. 624-064. This Teaching Note explores the Fusion Industry Association's efforts to advance commercial fusion energy, highlighting challenges in innovation, regulation, market structure, and financing within the emerging technology sector... View Details

Keywords: Financing and Loans; Governing Rules, Regulations, and Reforms; Technological Innovation; Industry Growth; Energy Industry

March 2008
Supplement

Carlyle Japan (C)

By: David B. Godes, Masako Egawa and Mayuka Yamazaki

This is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly. View Details

Keywords: Private Equity; Banks and Banking; Investment; Growth and Development Strategy; Supply and Industry; Networks; Japan

January 2014 (Revised January 2017)
Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Consumer Products Industry