Collaborative Marketing - Publications - Faculty & Research

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Business History - Faculty & Research

and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model... View Details

07 Aug 2012
First Look

First Look: August 7

Roundtable. These findings are consistent with the view that financial markets placed a positive value on shareholder access, as implemented in the SEC's 2010 Rule. The Size and Composition of Corporate Headquarters in Multinational... View Details

Keywords: Sean Silverthorne

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

behaviors associated with the ability to assemble necessary resources and to create the professional and business networks necessary for establishing and growing a business venture. Collaboration and Team Orientation. Measures skills and... View Details

Keywords: by HBS Working Knowledge

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Profiles - MBA

market and to patients. Conducting market research for a venture at the iLab, I learned how patient experiences and cross-disciplinary collaborations can transform technical... View Details

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

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2023 Reunion Presentations - Alumni

the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details

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Topics - HBS Working Knowledge

Stakeholder Relations (4) Business or Company Management (19) COVID-19 (127) Capital Markets (13) Capital Structure (1) Capital (65) Cash Flow (1) Cash (2) Central Banking (2) Change Management (67) Change (116) Civil Society or Community... View Details

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

30 Oct 2014
Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser

2013
Working Paper

Networks as Covers: Evidence from an On-Line Social Network

By: Mikolaj Jan Piskorski

This paper proposes that networks give actors a cover by giving them the excuse of sociability to engage in normatively prohibited market behaviors. I apply this hypothesis to actors in long-term exclusive relationships who are surreptitiously seeking new relationships... View Details

Keywords: Strategy; Behavior; Ethics; Relationships; Social and Collaborative Networks

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Business & Environment - Faculty & Research

practices; greater adoption of emissions targets; reductions of own-emissions; mixed evidence of increased funding for green projects; and greater pro-climate lobbying. We find no evidence of traditional antitrust violations in the form of pricing power or View Details

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Faculty & Research - Health Care

Blavatnik Fellowship in Life Science Entrepreneurship Led by Peter Barrett and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant View Details

August 1998
Case

Electronic Commerce at Air Products

By: F. Warren McFarlan and Melissa Dailey

In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details

Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States

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FAQs - Doctoral

Program for Research in Markets & Organizations FAQs 0ms What does PRIMO stand for? PRIMO stands for the Program for Research in Markets and Organizations. Why is the Program being offered? PRIMO has been... View Details

01 Dec 2023
News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

2015
Working Paper

Competitiveness and Clusters: Implications for a New European Growth Strategy

By: Christian H.M. Ketels

This paper develops policy recommendations on the use of cluster-based economic policies and the adoption of a new concept of competitiveness in the context of the new growth path that WWWforEurope aims to outline.
A first section discusses and derives an... View Details

Keywords: Competitiveness; Clusters; Economic Policy; European Union; Competition; Industry Clusters; Policy; Economic Growth; European Union

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01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

exhaust themselves attending to a special needs child or ailing parent. Everyone frets over their physical and financial well-being. Who among us isn't anxious, stressed out, and off our game right now? From bolstering remote View Details

Keywords: by Boris Groysberg and Susan Seligson

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

supply chain profitability in emerging markets and understand the impact of e-intermediaries. Academic / Practical Relevance: In practice, much attention has been given to e-intermediaries, and they have often been touted as for-profit... View Details

Keywords: Sean Silverthorne

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Executive Education | Social Enterprise | Harvard Business School

rapidly changing world. This program is a collaboration between the Harvard Business School Social Enterprise Initiative and the Hauser Institute for Civil Society at Harvard University. Strategic Perspectives in Nonprofit Management JUL... View Details

March 2022
Case

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details

Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry

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