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  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • 05 Jan 2014
  • News

China must reform for life after the iron rice bowl

  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates, according to Harvard... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 05 Feb 2007
  • News

Chimerical? Think Again

  • Research Summary

Securities Industry

By: D. Quinn Mills
I have recently published two books about the bull market of the 1990s. The first deals with the internet bubble; the second deals with the large company financial reporting scandals. Both books consider the events, causes (including matters of ethics) , and what... View Details
  • September 2000 (Revised February 2025)
  • Case

Netflix (2000)

By: E. Scott Mayfield
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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  • March 2018
  • Supplement

China Vanke: Battle for Control (D)

By: Lynn S. Paine, Charles C.Y. Wang, Dawn H. Lau and Anthony K. Woo
In the battle for control over China Vanke, the Chinese securities regulator steps in to censure Vanke and Baoneng for acting against the interests of the market and minority shareholders. The Chinese insurance regulator also finds Baoneng to be in violation of... View Details
Keywords: Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Business and Shareholder Relations; Conflict and Resolution; Real Estate Industry; China
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  • February 2005 (Revised April 2011)
  • Case

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan I. Siegel
Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian... View Details
Keywords: Factories, Labs, and Plants; Global Strategy; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Competitive Strategy; Consumer Products Industry; China; United States
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  • 09 Apr 2025
  • HBS Seminar

Marc Rysman, Boston University

  • March 2011 (Revised May 2011)
  • Case

China Construction America (A): The Road Ahead

How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details
Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States
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  • December 2018
  • Case

Tiantong & Partners: Transforming Litigation Practice in China

By: Ashish Nanda and Lisa Rohrer
Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details
Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China
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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 2000
    • Chapter

    Market-Focused Organizational Transformation in China

    By: Rohit Deshpandé and John U. Farley
    Focuses on a study which investigated the organizational transformation of companies in China and how it affected their success. Conceptual background and hypothesis; Corporate culture of Chinese and other Asian firms; How organizational culture, climate, innovation... View Details
    Keywords: Organizational Change and Adaptation; Performance; Success; China
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    • April 2000 (Revised September 2001)
    • Case

    Peppers and Rogers Group, The

    By: John A. Deighton
    Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
    Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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    • October 2021 (Revised February 2023)
    • Case

    Ant Group (A)

    By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman
    In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details
    Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Technology Industry; Financial Services Industry; China
    Related
    • October 2000 (Revised May 2001)
    • Case

    Editora Abril S.A.

    By: Michael Y. Yoshino and Perry Fagan
    Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
    Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
    Related
    • January 2010 (Revised April 2010)
    • Case

    Google in China (A)

    By: John A. Quelch
    In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
    Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
    Related
    • April 1996 (Revised April 2004)
    • Case

    Virtual Vineyards

    By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
    Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
    Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
    Related
    • August 2, 2017
    • Article

    The Real Reason Uber Is Giving Up in China

    By: William C. Kirby
    The article examines the role of the Chinese government in transport firm Uber's decision to sell its China operation to a rival Chinese ride-sharing company. View Details
    Keywords: Uber; China; Disruptive Innovation; Emerging Markets; Transportation Industry; China; Asia
    Related