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Show Results For
- All HBS Web
(416)
- People (1)
- News (55)
- Research (329)
- Events (3)
- Multimedia (2)
- Faculty Publications (174)
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
poor execution. For example, the Checkout Channel repeated its broadcasts every ten minutes. That was just about the right length of time for consumers, who spend an average of eight minutes waiting in the checkout line. However, it... View Details
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value innovative tech and business models much more highly than a View Details
Keywords: Dan Morrell
- 29 Apr 2014
- First Look
First Look: April 29
utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
then need to consider one of three strategies: Enhance the Value of the Box, Shrink and Transform the Format, or Wind Down. Sean Silverthorne: Why do you think we are at an inflection point? Ecommerce has been around for several decades, yet still accounts for just 6... View Details
- 01 Apr 1997
- News
Facing the Music
record industry, 1996 was a bluesy kind of year. As revenues increased less than 1 percent and consumers bought 8 percent fewer CDs and cassettes compared to the previous year, the pause button, it seems, was hit on a decade of double-digit growth. Moreover, this View Details
Keywords: Marguerite Rigoglioso
- 01 Nov 2016
- First Look
First Look - November 1, 2016
startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
to what they've done to reinvigorate their business. They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and the return they get on their... View Details
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
to hear the lore of those early days.” It wasn’t unusual for the whole team to know every facet of the business—where you were with sales and fundraising, and how customers were feeling about every little change you made to the product.... View Details
Keywords: by Julia Austin
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
discrimination. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53686 Channeled Attention and Stable Errors By: Gagnon-Bartsch, Tristan, Matthew Rabin, and Joshua Schwartzstein Abstract—A common critique of models... View Details
Keywords: Dina Gerdeman
- 01 Jun 2005
- News
Profiles from the Class of 2005
combination offered by Ford Motor Company’s management training program. While he excelled at leading teams to solve engineering-based manufacturing problems, it was a stint in sales and marketing that changed his life. “I was on the job... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from the Annual Retail Trade Survey (ARTS), the Monthly Retail Trade Survey... View Details
Keywords: Sean Silverthorne
- Web
A Culture of Innovation | Baker Library
successful manufacture and sale of synthetic polarizing filters to eliminate glare. His first enterprise, Land-Wheelwright Laboratories, was formed in 1932 and was reincorporated as the Polaroid Corporation in 1937. The company produced... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
lecturer of business administration and the C. Roland Christensen Distinguished Management Educator. Ramon Casadesus-Masanell: Watch costs and find channel advantages Given COVID-19 transmission rates as of mid-November, the upcoming... View Details
- Profile
Marla Malcolm Beck
recalled. At that time, drug stores or department stores were the only places to buy cosmetics. No specialty channel yet existed. So Beck and her husband made a fateful choice: they went to Georgetown and purchased a beauty boutique and... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
and owned channels Evaluate and identify growth opportunities Who Will Benefit Founders and Startup Employees Intrapreneurs Small- to Medium-Sized Business Owners Establish your venture’s go-to-market strategy and learn how to evolve it... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details