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- Faculty Publications (169)
Show Results For
- All HBS Web
(413)
- People (1)
- News (58)
- Research (324)
- Events (3)
- Multimedia (2)
- Faculty Publications (169)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
discrimination. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53686 Channeled Attention and Stable Errors By: Gagnon-Bartsch, Tristan, Matthew Rabin, and Joshua Schwartzstein Abstract—A common critique of models... View Details
Keywords: Dina Gerdeman
- 01 Dec 2009
- News
Alumni Books
times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details
Keywords: Dina Gerdeman
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=50575 Trade Creditors' Information Advantage By: Ivashina, Victoria, and Benjamin Iverson Abstract—Using information on the sales of debt claims for 132 U.S. Chapter 11 bankruptcy cases, we... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
retail trading areas. We hypothesize two effects, cannibalization and complementarity, and conjecture that the magnitude of these effects may change over time and may differ between the catalog and online channels. We find that opening retail stores cannibalizes View Details
Keywords: Martha Lagace
- 06 Sep 2016
- First Look
September 6, 2016
buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead... View Details
Keywords: Carmen Nobel
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
- 04 Feb 2014
- First Look
First Look: February 4
These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this heightened entrepreneurship is due to... View Details
Keywords: Sean Silverthlorne
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
Keywords: All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
poor execution. For example, the Checkout Channel repeated its broadcasts every ten minutes. That was just about the right length of time for consumers, who spend an average of eight minutes waiting in the checkout line. However, it... View Details
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a... View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
(iStock) iStock SUMMING UP Who Will Call the Shots in Stakeholder Capitalism? At one time in my checkered academic career I studied, researched, and published papers about interorganizational management. Specifically, I was interested in measuring the benefits of... View Details
Keywords: by James Heskett
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
not doing this to increase our sales ... or our profits." Our sample cases have exhibited remarkable correlation between altruistic drives and family companies. From an ethical point of view, it is to be expected that individuals... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details
- 29 Apr 2014
- First Look
First Look: April 29
utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when... View Details
Keywords: Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. This case study examines the high-end watch industry and discusses an organization’s objective and related pricing and View Details