Channel Management - Publications - Faculty & Research

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Marketing Curriculum - Faculty & Research

show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

the advertising. To do this, it provided support to the sellers to market their crafts and in turn, market the Etsy platform to their loyal customers. Etsy created a “Seller Handbook” and other internal management tools for sellers to... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

global marketplace, it is imperative for multinational organizations to have clear language strategies. Neeley has coauthored a September Harvard Business Review article with HBS Professor of Management Practice Robert Steven Kaplan on... View Details

Keywords: Re: Tsedal Neeley

25 Nov 2014
First Look

First Look: November 25

hard, and together they may derail the company's momentum if not handled carefully. Purchase this case: https://hbr.org/product/honeywell-and-the-great-recession-a/315022-PDF-ENG Harvard Business School Case 515-037 Managing Multi-Media... View Details

Keywords: Carmen Nobel

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Behavioral Finance & Financial Stability

result, there are meaningful externalities in the mutual fund industry due to cash management. A fund family may coordinate the liquidity management efforts of its funds in order to minimize volatility spillovers from fire sales. Related... View Details

February 2001 (Revised May 2001)
Case

Balance, Inc. (A)

By: Richard G. Hamermesh and Michele Lutz

Focuses on an entrepreneur who founded a successful health-food store and seeks to expand his retail concept. Illustrates the challenges he faces as he recruits his top management team. View Details

Keywords: Distribution Channels; Executive Compensation; Agreements and Arrangements; Outcome or Result; Recruitment; Management Teams; Selection and Staffing; Food and Beverage Industry

Citation

Find at Harvard

21 Aug 2012
First Look

First Look: August 21

PublicationsThe Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence Authors:David Collis, David Young, and Michael Goold Publication:Journal of International Management 18, no. 3 (September... View Details

Keywords: Sean Silverthorne

14 Oct 2014
First Look

First Look: October 14

Transparency Trap By: Bernstein, Ethan Abstract—To get people to be more creative and productive, managers increase transparency with open workspaces and access to real-time data. But less transparent work environments can yield... View Details

Keywords: Sean Silverthorne

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in... View Details

Keywords: by Robert S. Kaplan & David P. Norton

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

opportunities for both independence and active engagement of their most talented employees. Since many companies can get their hands on the same technology, the same markets, the same production methods and the same distribution channels... View Details

Keywords: by Martha Lagace

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Privacy Notice | About

updates, applications, chatbots, and certain databases. Alumni profile information submitted for inclusion in the HBS Alumni Directory or submitted via other University channels is available to HBS alumni, HBS alumni clubs and other HBS... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created by a Korean View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

your stars in activities that exhibit both high impact and high variability. That may be prospecting or account management; it may be transaction selling or solution selling; it may be call frequency or managing key View Details

Keywords: by Carmen Nobel

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth Moss Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation

Citation

Educators

12 Feb 2008
First Look

First Look: February 12, 2007

with their political, economic, and social environment. They address issues of central concern to researchers in management studies and business administration, as well as economics, sociology and political science, and to historians.... View Details

Keywords: Martha Lagace

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

Research Summary

Financial reporting quality and its consequences

Does reporting quality have real economic consequences? Professor Yu addresses this question in her research, which examines the channels through which reporting quality affects the behavior of economic agents, namely managers and investors. Her particular focus is... View Details

13 Nov 2008
Working Paper Summaries

The Effect of Labor on Profitability: The Role of Quality

Keywords: by Zeynep Ton

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Negotiation, Organizations & Markets - Faculty & Research

capitalism—the separation of ownership and control in large corporations—first empirically documented by Berle and Means (1932). Such separation entails several agency problems reflecting conflicts between managers and shareholders, such... View Details

13 Apr 2007
Working Paper Summaries

Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting

Keywords: by Saravanan Kesavan, Vishal Gaur & Ananth Raman; Retail

Publications