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Show Results For
- All HBS Web
(1,453)
- People (5)
- News (690)
- Research (330)
- Multimedia (127)
- Faculty Publications (142)
- 07 Apr 2023
- News
Honoring the Life and Legacy of Dean Jay O. Light
- 2017
- Blitz Discussions
Counter Archives
- 04 Feb 2014
- News
Facebook turns 10
- 20 May 2016
- Video
And Now, a Word from Our Class of 2015 Graduates
- 15 May 2015
- Video
And Now, a Word from Our Class of 2014 Graduates
- 18 Feb 2013
- News
Jefferson and Lincoln: Different leaders for different times
- 04 Dec 2018
- News
How to Accept a Compliment — Even if It’s From Yourself
- 05 Apr 2013
- News
Men still more likely to work full-time, study finds
- August 2024 (Revised January 2025)
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
- 16 Sep 2015
- News
The Indian tortoise and the Chinese hare
- 11 Jul 2018
- Video
Unite, Serve, Lead: African Americans at Harvard Business School
- 15 Nov 2022
- Cold Call Podcast