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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how... View Details
Keywords: by Dina Gerdeman
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

that are widely seen as measures of gentrification are accompanied by growth in the number of businesses in every category we examined.” Creating better public policy Gentrification has swept through some of America’s largest cities,... View Details
Keywords: by Dina Gerdeman
  • July–August 2021
  • Article

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

By: Ryan W. Buell, Ethan Porter and Michael I. Norton
Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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  • 2013
  • Working Paper

Clusters and the New Growth Path for Europe

By: Christian Ketels and Sergiy Protsiv
This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
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  • 2015
  • Working Paper

Competitiveness and Clusters: Implications for a New European Growth Strategy

By: Christian H.M. Ketels
This paper develops policy recommendations on the use of cluster-based economic policies and the adoption of a new concept of competitiveness in the context of the new growth path that WWWforEurope aims to outline.
A first section discusses and derives an... View Details
Keywords: Competitiveness; Clusters; Economic Policy; European Union; Competition; Industry Clusters; Policy; Economic Growth; European Union
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  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

for advertising, he told his colleagues that the Web "makes an enormous amount of sense for certain categories of advertisers. But we're never going to be out there selling Internet ads for Pampers." Less then twelve months... View Details
Keywords: by Susan Young
  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

Microsoft products by independent reviewers. We found that Microsoft products were consistently rated highly when compared to competitive offerings, a result that held true across different product categories and over time. On average,... View Details
Keywords: by Sean Silverthorne
  • 12 Sep 2022
  • Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

Lane and her colleagues sorted responses evaluating robot arm designs into three categories of evaluator: unscreened, screened through a human resources-like questionnaire examining their credentials, and those that took a robotics skills... View Details
Keywords: by Rachel Layne; Aerospace
  • 24 Apr 2019
  • Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and... View Details
Keywords: by Roberta Holland; Retail
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

offering recommendations and reviews. The researchers picked the beauty and lifestyle category because it attracts the highest amount of brand sponsorships on YouTube. The authors attempted to compare the behavior of influencers in... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Research Summary

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

By: Rakesh Khurana
In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

Scenario 1: The Overcapacity M&a A great many mergers and acquisitions occur in industries that have substantial overcapacity; these tend to be older, capital-intensive sectors. Overcapacity accounts for 37% of the M&A deals in our breakdown. Industries in this... View Details
Keywords: by Joseph L. Bower
  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

working paper by Ariel Dora Stern, an assistant professor at Harvard Business School. “There is a huge delay associated with being the first product to enter a new device market” She found that first movers in a particular category spent... View Details
Keywords: by Michael Blanding; Health; Technology
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

increased more easily or with more value being generated. More prosperous countries tend to be more diversified and present in different product categories that other countries (Hausmann/Hwang/Rodrik; 2005). Most of the new literature... View Details
Keywords: by Christian Ketels
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

perception, observed Lal and coauthor Jose B. Alvarez in Retailing Revolution: Category Killers on the Brink. TJX Companies—parent company of T.J. Maxx, Marshalls, and HomeGoods—is well positioned because it "fostered a differentiated... View Details
Keywords: by Kim Girard; Retail
  • 06 Jul 2011
  • Research & Ideas

Are You a Level-Six Leader?

the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details
Keywords: by Mitch Maidique
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

we have to define "success." If we define success from the perspective of the manufacturer, then there have been success stories. For instance, I think coffee is a product category that has successfully used downsizing. For the longest... View Details
Keywords: by Manda Salls
  • Research Summary

Overview

Having grown up in a developing country, Professor Sikochi’s research focus is driven by a desire to understand how capital flows to firms and entrepreneurs with the ultimate goal to help build capital markets in the developing economies. To this end, he conducts... View Details

  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

original price of the clock from $50 to $39 in order to spur sales, knew she needed to extend the existing product line or venture into new product categories in order to grow the company successfully. "This is another lesson for... View Details
Keywords: by Carmen Nobel; Consumer Products

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