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- All HBS Web
(1,009)
- People (1)
- News (372)
- Research (470)
- Multimedia (8)
- Faculty Publications (212)
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- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
emissions levels. Vehicles that fail the annual test are banned from being driven in New York until they undergo necessary repairs, or are sold to a buyer in a state that does not require emissions testing. (New Yorkers do receive a one-year waiver for View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public.... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
because their clients' professional careers are often short lived. How Should I Think About Brand Dilution? Porsche's Risky Roll on an SUV Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Why would a sports View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
ramping up production of a car is more challenging than printing an extra run of a book. But after its initial error, VW made some smart decisions to mitigate the damage. First, the company rewarded their best dealers by making the scarce... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
while revolutionary technologies, did not change culture on their own; rather, along with other social and economic changes, these products enabled changes. What, the car not a culture-changer? "I would never say View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
volatility, uncertainty, complexity, and ambiguity. Project Beacon had VUCA written all over it. Huber's team spent a few weeks brainstorming ideas of what Project Beacon should be and do—a daunting task for a guy who knew little about the View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
behavior, would be of great value. Negotiation researchers also frequently advise negotiators to learn as much as they can about the other party (Thompson 2001). Perhaps the most vivid consumer negotiation is car buying, a process many... View Details
Keywords: by Max H. Bazerman
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting into the View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
In the late 1970s, the Chicago Police Department noticed that the city's crime rate increased when cops stopped walking the beat and started driving around in patrol cars instead. They wondered why, and asked the political scientist... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
product or a new way of thinking about the business. The leader of the Google X team that developed Project Loon (the self-driving car), Astro Teller, is cited by investor John Doerr for this elegant definition: “If you want your car to... View Details
Keywords: by James Heskett
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
At General Motors' Car Assembly Plant in Wilmington, DE, there is a film that managers like to show when times get tough. Dating to 1991, the film opens with a GM executive saying that the plant will be closed in three years. There is no... View Details
Keywords: by Theodore Kinni
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
service—price, for example—but being flexible in other areas, such as letting drivers choose the car they drive, says Hagiu. "This places [Uber] somewhere in between pure platforms and pure employers. While everyone agrees that the key... View Details
- 17 Dec 2001
- Research & Ideas
Enterprising Women
business leaders, moderated by HBS professor Myra Hart, at the Harvard Business School Entrepreneurship Conference. Robin Chase said that being a woman did not hinder her ability to start Zipcar, a service allowing customers to rent cars... View Details
Keywords: by Julia Hanna
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
public health insurance market might work, imagine an automobile dealership run by the feds that sells cars made by Toyota and others, along with cars made by the government itself, manufactured with money... View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
children. Volvo's latest goal is that no one should die in a Volvo car after 2020. Most firms just quietly test their products and services, receiving the blessing of Underwriters Laboratories, the Consumer Product Safety Commission, or... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
access to many diverse transactions through a single device, be it a mobile phone, a videogame system, an iPod, a car navigation system, etc. Q: Software platforms naturally lead to multi-sided business but Apple seems to be the outlier... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
he was, and wondered why I had asked. Well, I told him of some rules of thumb I have been working on to isolate entrepreneurial opportunities in a recession, and this question was meant as a test for one of the rules. I knew of several new View Details
Keywords: by Martha Lagace
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
Business, Too Couples with deliberate rituals feel more satisfied with their relationships. Can businesses also benefit? The Ferrari Way Secretive sports car maker Ferrari opens up about how it has bucked industry trends to achieve... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
car wreck in slow motion. The protections afforded international investors in these environments stand in contrast to the treatment of local investors and firms. This highlights another way in which global investors, particularly... View Details