Business Failures - Publications - Faculty & Research

01 Feb 2023
What Do You Think?

Will Hybrid Work Strategies Pull Down Long-Term Performance?

workforce, a benefit to organizations that have jobs that fit the strategy. Remote work strategies appear to be so popular with new generations of potential employees that Tsedal Neeley, the Naylor Fitzhugh Professor of Business... View Details

Keywords: by James Heskett

August 2012 (Revised July 2025)
Module Note

Evaluating the Viability of Innovative Technology-Commercializing Ventures

By: Regina E. Herzlinger

This case enables evaluation of innovative health care technologies by those who are not an expert in the technology by introduction of a framework for evaluating technology - commercializing innovation. It is the introductory case for the first of four modules in a... View Details

Keywords: Medical Devices and Supplies Industry; Health Industry

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June 2011
Article

Segmenting the Base of the Pyramid

By: V. Kasturi Rangan, Michael Chu and Djorjiji Petkoski

The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being. To do that effectively, you must understand the nuances of people's daily lives, say... View Details

Keywords: International Finance; Risk and Uncertainty; Value Creation; Human Needs; Income; Poverty; Profit; Relationships; Economics; Segmentation

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April 2000
Article

The Fable of Fisher Body

By: Ramon Casadesus-Masanell and Daniel F. Spulber

General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details

Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry

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Read Now

17 Jun 2015
Lessons from the Classroom

Excellence Comes From Saying No

We all know people who seem able to perform at a higher level than those around them; and we've all had moments ourselves where we are firing on all cylinders and everything just seems to work. But how do you achieve that kind of excellence on a consistent basis, day... View Details

Keywords: by Michael Blanding

Web

Live from Klarman Hall - Alumni

failure to effectively to thrive in an uncertain world. Video Recording 3 Technologies That Will Change the World. How Will They Affect Your Journey as a Leader? 11:45 a.m.–1:00 p.m. EDT Speaker: Shikhar Ghosh , MBA Class of 1961... View Details

February 2018
Supplement

Robert K. Steel at Wachovia (B)

By: Gautam Mukunda, Nien-hê Hsieh and David Lane

In September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia’s exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and... View Details

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26 May 2023
Blog Post

Bringing Space Tech Back to Earth

I’ll know how much cash I’ll need on hand, and knowing how to project the success or failure of a business has been really helpful.” Wanting to use aerospace technology to benefit society, Kate Sweeney will... View Details

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

danger of failing before, now your anxiety has made failure a foregone conclusion. We've all experienced the crippling effects of job performance anxiety. But far from being uniquely relegated to nightmare scenarios like the one outlined... View Details

Keywords: by Michael Blanding

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

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04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's... View Details

Keywords: by John Deighton; Food & Beverage

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

practitioners. First, it might encourage more business leaders to consider taking a risk by starting a company, Gompers believes, quelling the concerns of those who feel a failure could damage their career... View Details

Keywords: by Sean Silverthorne

Coming Through When It Matters Most

All teams would like to think they do their best work when the stakes are highest—when the company’s future or their own rests on the outcome of their projects. But too often something else happens. In extensive studies of teams at professional service firms,... View Details

Person Page

Reviews for Beauty Imagined

By: Geoffrey G. Jones

“This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of... View Details

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

June 2001
Case

AtomFilms

By: Bharat N. Anand and Taslim Pirmohamed

Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry

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07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Ghosh, a senior lecturer at Harvard Business School who has held top executive positions at some eight technology-based start-ups. If failure refers to failing to see the projected return on investment, then... View Details

Keywords: by Carmen Nobel

12 Jul 2004
Research & Ideas

Enron’s Lessons for Managers

Some events mark a generation. If a marker is a source of deep learning about ourselves, as Malcolm Salter believes it is, then the Enron crisis is exactly that for business people. Political scientists have the Bay of Pigs; engineers... View Details

Keywords: by Martha Lagace

25 Oct 2011
Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

signees crash and burn when it mattered most? It's a case study in the common but misguided business practice of recruiting superstars, says Harvard Business School Professor Boris Groysberg, author of... View Details

Keywords: by Carmen Nobel; Sports; Banking

April 2023
Case

Burning the Sails to Save the Ship: The Pilati Family Dilemma

By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger

Octavian Graf Pilati, rising generation member of an Austrian princely family, prepared to sell the palace his family had held for over three hundred years. In recent years, the Pilati family lands had been leveraged as loan collateral for an international venture that... View Details