Publications

April 2020 (Revised January 2022)
Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko

This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details

02 Nov 2010
First Look

First Look: November 2, 2010

modular, closed architecture. Over time, the more open firm can drive the ROIC of competitors below their cost of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and... View Details

Keywords: Sean Silverthorne

02 Feb 2016
First Look

February 2, 2016

three options regarding the exit strategy to be deployed to ensure sustainability. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616040-PDF-ENG Harvard Business School Case 216-019 Whirlpool... View Details

Keywords: Sean Silverthorne

March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

November 2003 (Revised November 2004)
Case

Ottawa Devices, Inc. (B)

By: Henry B. Reiling and Harry Clegg Midgley IV

The Rollins family assembly was meeting to discuss and decide which one or combination from among an estate freeze, installment sale of stock, ESOP (employee stock ownership plan), leveraged capitalization, annual gifts of stock, one-time outright gift of stock, or... View Details

Keywords: Employee Stock Ownership Plan; Property; Mergers and Acquisitions; Decision Choices and Conditions; Stocks; Business Exit or Shutdown; Organizational Change and Adaptation; Family Business; Human Needs; Financial Strategy; Manufacturing Industry

10 Mar 2009
First Look

First Look: March 10, 2009

which ended disastrously, and the importance of planning ahead for various contingencies before entering into such agreements is emphasized. A template is provided which allows for symmetrical or asymmetrical exit options, depending on... View Details

Keywords: Martha Lagace

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details

Keywords: podcasts

April 1990 (Revised November 1991)
Case

Frost, Inc. (A)

In many ways Frost is an archetypal, small, dying manufacturing firm. With profits gone in a no-growth business and unable to diversify, Charles Frost bets the company on computer numerically controlled (CNC) equipment to replace the existing 1940s era screw machines.... View Details

Keywords: Small Business; Diversification; Business Exit or Shutdown; Manufacturing Industry

December 2007
Article

Bankers, Industrialists, and Their Cliques: Elite Networks in Mexico and Brazil during Early Industrialization

By: Aldo Musacchio and Ian Read

The historiographies of Mexico and Brazil have implicitly stated that business networks were crucial for the initial industrialization of these two countries. Recently, differing visions on the importance of business networks have arisen. In the case of Mexico, the... View Details

Keywords: Business and Government Relations; Networks; Business History; Market Entry and Exit; Emerging Markets; Entrepreneurship; Financial Markets; Supply and Industry; Banks and Banking; Brazil; Mexico

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December 1998 (Revised January 2003)
Case

R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe

Examines several market entry options for R.R. Donnelley's expansion into Eastern Europe. Used as an introduction to a Harvard Business School course titled "New Opportunities in Emerging Markets." Asks students to consider the following issues: 1) the impact of... View Details

Keywords: Opportunities; Market Entry and Exit; Emerging Markets; Europe

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and dramatically outperform peers. What... View Details

Keywords: by Danielle Kost

2025
Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau

Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details

Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

November 1991 (Revised October 1995)
Case

Calyx & Corolla

By: Walter J. Salmon and David Wylie

Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details

Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States

August 2013 (Revised December 2014)
Case

Taking Dell Private

By: David J. Collis, David B. Yoffie and Matthew Shaffer

In July 2012, Michael Dell, CEO and founder of Dell, Inc., met with a representative of Silver Lake Partners to explore taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500... View Details

Keywords: Strategy; Going Private; The PC Market; Market For Corporate Control; Corporate Strategy; Leveraged Buyouts; Change Management; Private Equity; Market Entry and Exit; Private Ownership; Information Infrastructure; Applications and Software; Internet and the Web; Computer Industry; Technology Industry; United States

September 2012 (Revised September 2012)
Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder

The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details

Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru