Publications

Read Now

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

involve inducing the loss of a loved one, Norton notes wryly. "As it turns out, we couldn't randomly assign people to break up with their significant other," he says. Rather, to create instant grief, the researchers held a... View Details

Keywords: by Carmen Nobel

2021
Book

Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work

By: Colleen Ammerman and Boris Groysberg

Why does the gender gap persist and how can we close it? For years women have made up the majority of college-educated workers in the United States. In 2019, the gap between the percentage of women and the percentage of men in the workforce was the smallest on record.... View Details

Keywords: Women; Career; Gender Gap; Glass Ceiling; Gender; Employment; Personal Development and Career; Equality and Inequality; Organizational Culture; Diversity; Management; Strategy

2019
Article

Go-Shops Revisited

By: Guhan Subramanian and Annie Zhao

A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find... View Details

Keywords: Go-shop Process; Mergers and Acquisitions; Negotiation Process; Negotiation Deal; Performance Effectiveness; Technological Innovation

June 2010
Article

Change for Change's Sake

By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati

No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details

Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

March 2006 (Revised November 2006)
Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details

Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho

Educators

June 2020
Supplement

RBC: Transforming Transformation (B)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada

March 2023
Case

Between Two Minds: The Staglin Family

By: Lauren Cohen, Ronnie Stangler and Grace Headinger

Garen Staglin, Founder and Chairman of One Mind, reflected on his life’s work in brain health. As he contemplated stepping down in the next few years, he weighed how to pass along this legacy to his son, Brandon Staglin, the impetus behind and next generation of the... View Details

Keywords: Nonprofit Organizations; Well-being; Management Succession; Family Ownership; Mission and Purpose; Health Industry

Educators

February 2015
Other Article

Evaluating the Impact of the Baby-Friendly Hospital Initiative on Breast-feeding Rates: A Multi-state Analysis

By: Summer Sherburne Hawkins, Ariel Dora Stern, Christopher F. Baum and Matthew W. Gillman

Objectives: Despite the passage of state laws promoting breast feeding, a formal evaluation has not yet been conducted to test whether and/or what type of laws may increase breast feeding. The enactment of breastfeeding laws in different states in the USA creates a... View Details

Keywords: Race; Nutrition; Laws and Statutes; United States

January 2008
Article

Entrepreneurship and Urban Success: Toward a Policy Consensus

By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange

Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,... View Details

Keywords: Business Headquarters; Business Startups; Development Economics; Economy; Entrepreneurship; Policy; Taxation; Growth and Development Strategy; Product Development; Business Processes; Expansion; Internet

Read Now

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

conference room, and it's nice because it breaks the monotony by making a regular lunch break exciting.” About 48 percent said they completed activities that contained the three physical, psychological, and... View Details

Keywords: by Kristen Senz

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

and how to use them. Let’s break things down a bit. Cattell is telling us that the success curve is, for all intents and purposes, the fluid intelligence curve, which increases to one’s midthirties or so and then declines through the... View Details

Keywords: by Avery Forman

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details

Keywords: by Lane Lambert

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

switching to subscription models as a way to entice consumers to purchase streaming content, meal deliveries, software, and other products and services. The thinking behind subscriptions: Break large up-front or annual prices into smaller... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

virtual tour can cost as little as $300 or less, or many thousands for realtors willing to hire a professional to photograph a large home. Roughly 22 percent of houses used virtual tours. To break down those listings further, the authors... View Details

Keywords: by Rachel Layne; Real Estate

27 Feb 2024
Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

devised five studies involving more than 4,000 participants to probe how consumers feel about companies’ disclosure decisions. While the data is collected at the job level, whether a company chooses to disclose it in aggregate or break it... View Details

Keywords: by Shalene Gupta

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details