Brand Value - Publications - Faculty & Research

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Insights & Advice Blog

Partnering with student clubs is a great way to build relationships, promote your brand, and discover our MBA talent. [...] How Student-Proposed Internships Can Create Value 20 May 2025 | Summer Internships One student shares her... View Details

29 Nov 2010
HBS Case

United Breaks Guitars

in class is whether social media are better at destroying value than creating it. In social media an entity's size and brand recognition make it more vulnerable to parody and attack, not safer. As we... View Details

Keywords: by Julia Hanna

10 Dec 2013
First Look

First Look: December 10

from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its operations, it proved the skeptics wrong. Mining data from employee... View Details

Keywords: Sean Silverthorne

Program

Senior Executive Leadership Program—China

to tackle challenges in the Chinese market, such as copycat competitors, labor costs, and other factors that can slow growth. Taught in a series of modules offered in Boston and China, this China senior executive leadership program helps you become a stronger leader... View Details

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

Das Narayandas

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

immediate and long-term goals in mind. One respondent summed up the challenge in a particularly apt way: “Shifting existing organizational structures from ‘peacetime’ value creation to ‘wartime/survival’ in a very short period of time As... View Details

Keywords: by Boris Groysberg and Robin Abrahams

27 Feb 2007
First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the... View Details

Keywords: Martha Lagace

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Harvard Business School Online Courses & Learning Platforms

hrs/week Pay by July 31 $1,850 Certificate New Strategic Financial Analysis Professor Suraj Srinivasan Explore the intersection of accounting, strategy, and finance, and learn how to evaluate a business’s performance, prospects, and value... View Details

17 Mar 2015
First Look

First Look: March 17

allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early... View Details

Keywords: Sean Silverthorne

Web

Podcast - Business & Environment

Rising Patrik Frisk, CEO of ReJu, joins Climate Rising to discuss his company’s mission to recycle textile waste and build circular supply chains for apparel made of polyester fabric. Patrik brings his prior experience leading Under Armour and other global View Details

19 Jul 2011
First Look

First Look: July 19

case:http://cb.hbsp.harvard.edu/cb/product/711452-PDF-ENG BlackRock Solutions Kenneth A. Froot and Scott WaggonerHarvard Business School Case 211-082 The BlackRock Solutions case examines the different functions and economics of a global asset manager's View Details

Keywords: Sean Silverthorne

23 Oct 2012
First Look

First Look: October 23

competition is restricted. Using 28 million vehicle emissions tests from more than 11,000 facilities, we show that increased competition is associated with greater inspection leniency, a service quality attribute that customers value but... View Details

Keywords: Sean Silverthorne

16 Jan 2006
Research & Ideas

What Customers Want from Your Products

get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,... View Details

Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage

Citation

Educators

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March 2021 (Revised February 2025)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details

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Marketing Curriculum - Faculty & Research

(also listed under General Management and Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital... View Details

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

your values and style. My preference is to employ people who are polite but firm, welcoming but professional. You might decide to retain your predecessor’s EA because of his or her knowledge about how the place works and inside... View Details

Keywords: by John Quelch

Web

Online Business Courses & Certifications | HBS Online

Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Pay by July 31 $1,850 Certificate Creating View Details

May 2017 (Revised September 2017)
Case

Taj Hotels: Leading Change, Driving Profitability

By: Krishna Palepu, Anjali Raina and Rachna Chawla

Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details