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  • December 2010
  • Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
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  • Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are... View Details

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • 12 Feb 2008
    • First Look

    First Look: February 12, 2007

    inspiring showcase for its new technology, helped business partners connect with the company in a positive way, and offered individuals all over the globe the chance to contribute to something big. Expanding Ethical Standards of HRM:... View Details
    Keywords: Martha Lagace
    • Web

    Marketing - Faculty & Research

    community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Featured Case FARM Rio: Bringing a Brazilian Fashion View Details
    • 14 Apr 2015
    • First Look

    First Look: April 14

    brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle... View Details
    Keywords: Sean Silverthorne
    • Web

    Managing the Future of Work

    Lovett The Caring Company By: Joseph B. Fuller & Manjari Raman Faculty Lynda M. Applegate Joseph B. Fuller Shane Greenstein Nien-he Hsieh William R. Kerr Jan W. Rivkin Raffaella Sadun Willy C. Shih Christopher T. Stanton Sandra J. Sucher Jorge Tamayo Mitchell B. Weiss... View Details
    • 11 Feb 2008
    • Research & Ideas

    Does Democracy Need a Marketing Manager?

    of politics is higher than it has been in the last couple of decades. Also, one way of viewing local elections and political primaries is as a product development process for the major parties. Letting voters choose among a diverse array of candidates with distinct... View Details
    Keywords: by Sean Silverthorne
    • 08 Apr 2008
    • First Look

    First Look: April 8, 2008

    economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its View Details
    Keywords: Martha Lagace
    • February 2022
    • Teaching Note

    AptDeco: Circular Economy Furniture Marketplace

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
    Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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    • Web

    Insights & Advice Blog

    Partnering with student clubs is a great way to build relationships, promote your brand, and discover our MBA talent. [...] How Student-Proposed Internships Can Create Value 20 May 2025 | Summer Internships One student shares her experience designing her own summer... View Details
    • November 2024
    • Article

    Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

    By: Alberto Cavallo and Oleksiy Kryvtsov
    We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
    Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
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    • March 2017 (Revised February 2025)
    • Case

    Edwin Land: The Art and Science of Innovation

    By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble
    Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details
    Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States
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    • October 2014
    • Case

    McKinsey & Company, 2012

    By: John R. Wells and Galen Danskin
    In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
    Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America
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    • November 2005 (Revised September 2007)
    • Case

    Beijing Hualian

    By: David E. Bell and Mary L. Shelman
    China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
    Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
    Related
    • Web

    Organizational Behavior - Faculty & Research

    authenticity and achieving financial stability and scalability. This case explores how purpose-driven companies navigate this tension between social mission and pragmatic market realities. Keywords: Purpose ; Identity ; Cultural Branding... View Details
    • Web

    Entrepreneurial Management - Faculty & Research

    business owners reported a productivity dip due to remote work. By contrast, the median business owner reported a positive productivity impact of remote work by 2021. Third, 21 percent of workers report being willing to accept a pay cut... View Details
    • 17 Aug 2020
    • Research & Ideas

    What the Stockdale Paradox Tells Us About Crisis Leadership

    constant positivity are a hallmark of emotional adjustment during crisis. “In general, resilient people have intensely negative reactions to trauma,” writes Emily Esfahani Smith. “They experience despair and stress, and acknowledge the... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
    • 26 Jun 2023
    • Research & Ideas

    Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

    ending—can ensure that customers walk away with a positive impression of an experience, whether they are shopping, dining, or traveling, De Freitas says. These customers are more likely to return, spend more, and stick with the View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • 07 Jun 2023
    • HBS Case

    3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

    advantage—one that captures more value than rivals’—will be positioned to prosper. In a new note, Karp breaks down three paths that companies use to gain an edge. “Without creating a competitive advantage,” Karp says, “it is difficult for... View Details
    Keywords: by Michael Blanding