Publications

08 Apr 2008
First Look

First Look: April 8, 2008

economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its View Details

Keywords: Martha Lagace

14 Apr 2015
First Look

First Look: April 14

brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle... View Details

Keywords: Sean Silverthorne

Web

Marketing - Faculty & Research

community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Featured Case FARM Rio: Bringing a Brazilian Fashion View Details

November 2024
Article

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

By: Alberto Cavallo and Oleksiy Kryvtsov

We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details

Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning

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Web

Accounting & Management - Faculty & Research

Aravind Srinivas, Perplexity AI had boldly positioned itself as the disruptor aiming to redefine search altogether. Through innovative AI orchestration—combining custom-built indexes, real-time retrieval systems, and advanced language... View Details

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

ending—can ensure that customers walk away with a positive impression of an experience, whether they are shopping, dining, or traveling, De Freitas says. These customers are more likely to return, spend more, and stick with the View Details

Keywords: by Michael Blanding; Entertainment & Recreation

October 2014
Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin

In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details

Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America

November 2005 (Revised September 2007)
Case

Beijing Hualian

By: David E. Bell and Mary L. Shelman

China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details

Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China

Find at Harvard

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details

Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States

Web

Podcasts - Managing the Future of Work

positions across the org chart, can bootcamps plus training top-ups, and a mix of hard and soft skills future-proof the Per Scholas formula? Read the Transcript Previous Episodes Erik Brynjolfsson on how AI is rewriting the rules of the... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

constant positivity are a hallmark of emotional adjustment during crisis. “In general, resilient people have intensely negative reactions to trauma,” writes Emily Esfahani Smith. “They experience despair and stress, and acknowledge the... View Details

Keywords: by Boris Groysberg and Robin Abrahams

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

advantage—one that captures more value than rivals’—will be positioned to prosper. In a new note, Karp breaks down three paths that companies use to gain an edge. “Without creating a competitive advantage,” Karp says, “it is difficult for... View Details

Keywords: by Michael Blanding

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

weeks: Prepare the groundwork. Before you step into the job on Day One, you should already know as much about the position and the organization as possible. If you’re appointed from outside the organization, ask to extend your start date... View Details

Keywords: by John Quelch

Web

Video Clips - Creating Emerging Markets

for patients in their rehabilitation center as well as children at their school, the Institution Tahar Sebti. Duration: 04:36 Hani Berzi Hani Berzi Base Of The Pyramid Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, explains the View Details

18 Nov 2008
First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details

Keywords: Martha Lagace

October 2016 (Revised April 2018)
Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively

In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details

Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

considered one of the last taboos,” says Senior Lecturer Derek van Bever. “Our students have been asking for it because they see very clearly that they will be in positions of global leadership where they will have to deal with it.” To... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry