Brand Network - Publications - Faculty & Research

13 May 2014
First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details

Keywords: Sean Silverthorne

Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and small venture funded technology... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology

25 Aug 2022
News

Vision: To Go-Go

conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details

Keywords: Margie Kelley

Fast Answer

Sustainability Resources for HBS MBAs

network Aspen Institute Business & Society Program Company lists Dow Jones Sustainability Index FTSE4Good Calvert Responsible Index Events/Conferences Business for Social Responsibility (BSR) Cleantech Group Forum... View Details

01 Mar 2019
News

In My Humble Opinion: Easy Rider

native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details

Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing

Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

party, regardless of whether they are true—or even especially because they are untrue. “The theory is that the best way to signal your loyalty to your political party is to show that you’re willing to take outlandish stances that will View Details

Keywords: by Avery Forman

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details

Keywords: by Sean Silverthorne

01 Apr 2002
News

HBS Press Books in Brief

HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and networks do most... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Laurie Matthews

Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life choices. It’s all about finding... View Details

Keywords: Consumer Products; Entrepreneurship; Hospitality; Retail

01 Sep 2010
News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market... View Details

Keywords: Nonprofit / Government

Career Coach

Carole Carlson

Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision and implement it via practical job search skills, including strategy development,... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise

26 Jan 2016
First Look

January 26, 2016

three adaptive functions: deceiving others, social status, and psychological benefits. We suggest potential directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50431 forthcoming Journal of Finance Resident View Details

Keywords: Sean Silverthorne

01 Sep 2015
News

The Business of Love

inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details

Keywords: April White

Web

The Art of American Advertising: 1865 - 1910