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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 04 Jun 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
turned into Brika.com, an online marketplace featuring everything from handmade tea towels and dishes to tote bags and "Mr. T" onesies for baby. Brika, which takes its name from the Spanish word for factory, fabricá (they just loved the... View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
engineering (SE) employment and patenting by inventors with Indian and Chinese names in cities and firms dependent upon the program relative to their peers. Most specifications find limited effects for native SE employment or patenting.... View Details
Keywords: Martha Lagace
- 01 Oct 2001
- News
Q&A: Orin Smith
the quintessential entrepreneur." When Schultz purchased the Starbucks name and assets in 1987 for $3.8 million, the company, founded in 1971, had six retail stores that sold whole bean coffee, tea, and spices. Three years later, there... View Details
- 15 Mar 2011
- First Look
First Look: March 15
instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel Pumps, which marketed themselves under the respective brand View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
takes Marketus and his guide to four villages named after each of the four Ps. As he enters each place, Marketus places a green pea into a special device, which allows him to store his thoughts, retrieve them, and integrate them.... View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 01 Dec 2010
- News
Beacon of Liberty
me as an immigrant the same opportunities it did to its own citizens. Today, that is still largely the case, unless your name is Mohammad or if you choose to wear the hijab. Since 9/11, almost every Muslim in this country has a story. And... View Details
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
professional management, incentives, and objectives, as well as the way Bajaj Group has employed both types of leadership across its subsidiaries. Questions for Discussion The clips show that family name was a huge advantage for a View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details
- 01 Apr 2000
- News
A Place in the Sun
hairdryer, and a fully stocked bar, to name a few amenities). Fine wines and gourmet cuisine featuring fresh, local in-gredients like lobster and passion fruit are standard fare, as are on-demand activities that run from deep-sea fishing... View Details
Keywords: Julia Hanna and Garry Emmons
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
example, how well consumers were able to recall a brand name after commercials have been run—but not much more. The effectiveness of marketing investments was rarely directly tied back to sales. This has... View Details
Keywords: by Sean Silverthorne
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining an... View Details
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
agriculture, and manufacturing. What HBS Brings to the Energy Ecosystem The diversity within the energy sector also extends to company size. There are startups creating innovative solutions to address energy problems around the world, as well as large established... View Details
Keywords: Energy / Cleantech
- 04 Oct 2016
- Blog Post
Why We Recruit: CVS Health
of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details
Keywords: Health Care
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants... View Details