Brand Evaluation - Publications - Faculty & Research

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

08 May 2007
First Look

First Look: May 8, 2007

economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of... View Details

Keywords: Martha Lagace

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

forthcoming World Happiness Report Happiness and Prosocial Behavior: An Evaluation of the Evidence By: Aknin, Lara B., A.V. Whillans, Michael I. Norton, and Elizabeth W. Dunn Abstract— Humans are an extremely prosocial species. Compared... View Details

Keywords: Dina Gerdeman

11 Sep 2012
First Look

First Look: September 11

must evaluate what is and what isn't working. Purchase this case:http://hbr.org/search/913521-PDF-ENG Foro Energy (A) Joseph B. Lassiter, William A. Sahlman, and James McQuadeHarvard Business School Case 812-136 Foro Energy developed... View Details

Keywords: Sean Silverthorne

20 Feb 2008
First Look

First Look: February 20, 2008

information about how to switch to export crops, makes in-kind loans for the purchase of the agricultural inputs, and provides marketing services by facilitating the transaction with exporters. The experimental evaluation design randomly... View Details