Filter Results:
(955)
Show Results For
- All HBS Web
(955)
- People (2)
- News (381)
- Research (351)
- Multimedia (14)
- Faculty Publications (224)
Show Results For
- All HBS Web
(955)
- People (2)
- News (381)
- Research (351)
- Multimedia (14)
- Faculty Publications (224)
- 01 Sep 2009
- News
Don’t Mess with His Texas
WATERS: Betting the ranch on posterity. Lost Maples State Natural Area in the Hill Country of Texas is noted for its beautiful limestone canyons and native bigtooth maple trees. The park recently grew by 700 acres thanks to Lou Waters... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become... View Details
- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
girl! The whole section AND my Finance professor applauded. It was so beautiful I cried! And now my daughter's birth announcement to an HBS classroom lives in a recording. Claudia Lopez Lopez Year: Second Mom of: Lucy (1 year), Santiago... View Details
- Web
the Art of American Advertising - Advertising Products
rage for picturesque advertising which has marked the present popular renaissance in art has excited the keenest competitions in the production of beautiful designs and attractive novelties. The business in advertising cards has grown to... View Details
- 14 Feb 2022
- Blog Post
Celebrating Love @ HBS in 2022
shows me how beautiful life is, no matter how adventurous or mundane the setting. He is my best friend, my adventure buddy, and my life partner. I cherish every moment I get to spend with him — because with him, anything is possible.... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 30 May 2023
- News
Finding PRIDE
she hopes it will serve as an accelerant—personally and professionally—for those who attend. “This is a group that’s had to be so resilient. It’s also a group that gets the power of community personally, but they haven’t had a chance to come together and to focus... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
for "mobile," and "pesa" is the Swahili word for "money.") But soon after launching the service in 2007, they realized their mistake and quickly repositioned the service with the slogan, "Send Money Home." "The View Details
- 01 Mar 2003
- News
Dick Franyo: From Banker to Barkeeper
was leveled and in its place rose what his wife, Susan, refers to as the couple’s “dream bar.” “Susan and I traveled from the Caribbean to New England, taking detailed pictures of the interiors of bars frequented by sailing people,” he notes. “We envisioned lots of... View Details
- 10 Apr 2023
- News
Leading the Way
direction of Wall Street, writing my recommendation letter for Harvard, to now being my business partner—a lot of beautiful things came out of this relationship. So, I try to do something similar for as many people as I can, because... View Details
Keywords: Margie Kelley
- Web
General Management Awards & Honors - Faculty & Research
in 2011 as the May Ushiyama Honorary Professor of Beauty Business. Rosabeth M. Kanter : Given the 2011 Lifetime Achievement Award by the Massachusetts Women's Political Caucus for her work on removing barriers to women's inclusion in the... View Details
- 13 May 2019
- Blog Post
The Many Facets of Becoming a Mother at HBS
of me and my son—bringing us food, keeping us company, and offering encouragement and/or babysitting on days I needed them the most. These incredible individuals demonstrated the beauty of humanity, teaching me to be vulnerable and... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
the unexpected as leaders, managers, entrepreneurs, employers, and human beings,” says Zinger, adding that the club is excited to welcome HBS alumni guests to Milan to spend the weekend in thought-provoking discussions, enjoy social opportunities to meet and connect,... View Details
Keywords: Margie Kelley
- Blog
Celebrating 100 Years of the HBS Case Method
General Shoe Company case, with HBS Professor Jan W. Rivkin Get a case writer's perspective in An Ode to the Case Method and the Beauty of Engineering Disagreement Stay tuned for much more, including faculty videos about the case method,... View Details
- 31 Jul 2015
- Blog Post
Transitioning From the Military to Business School
ultimately I’d like to run a company. To me, the beauty of the case method is the opportunity to truly put oneself in the shoes of a protagonist and think through a difficult decision with the protagonist using the same values and... View Details
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
to keep up or start questioning their own performance.” 3. Be extra flexible The beauty of classic remote work is the breathing room for employees to take a walk, throw in a load of laundry, or start dinner, all while getting more work... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2022
- News
Future Vision
experiences in the MBA Program being enhanced through the use of recommendation engines for courses. Or digitalization could help improve HR practices for staff through the use of people analytics. The list could go on and on. The beauty... View Details
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States; North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- 07 Oct 2020
- Blog Post
7 Coming Out Stories from the HBS PRIDE Club
livelihood on my own. Having the time and space to openly express my sexuality had been lower on my priority list at the time. Until I decided to fully embrace who I was and celebrate the beauty in being different.” Morgan Sheil... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products and health and View Details