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Show Results For
- All HBS Web
(1,039)
- People (2)
- News (381)
- Research (347)
- Multimedia (14)
- Faculty Publications (229)
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- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
partners who add value, or who could add value, consistent with customer needs; and this means working out a compensation package that is in tune with their effort and performance. The beauty of the channel stewardship discipline is that... View Details
Keywords: by Sean Silverthorne
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details
Keywords: Sean Silverthorne
- 23 Jun 2009
- First Look
First Look: June 23
School Supplement 509-067 By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details
Keywords: Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still sweeping the globe and riding this wave in promoting CJ Group... View Details
Keywords: Carmen Nobel
- 2013
- Working Paper
Debating the Responsibility of Capitalism in Historical and Global Perspective
By: Geoffrey Jones
This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of... View Details
Keywords: Rachel Carson; Sustainability; Local Food; Operations Management; Supply Chain; Business And Society; Business Ethics; Business History; Corporate Philanthropy; Corporate Social Responsibility; Corporate Social Responsibility And Impact; Environmentalism; Environmental Entrepreneurship; Environmental And Social Sustainability; Ethics; Globalization; History; Religion; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; Africa
Jones, Geoffrey. "Debating the Responsibility of Capitalism in Historical and Global Perspective." Harvard Business School Working Paper, No. 14-004, July 2013.
- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details
Keywords: Business History; Government And Business; International Business; Globalization; History; Government and Politics; Entrepreneurship; Ethics; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
and Noble in books, Best Buy in electronics—offer similar rewards. Boots, the UK-based pharmacy and beauty supply retailer, offers a substantial reward of 4 percent, but that rate is more exception than rule. This type of reward is... View Details
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
that big is beautiful and will result in lower costs. Very poor idea, but in a way I'm the most sympathetic to this group. Suddenly human resource managers are asked to look into the bowels of this $2 trillion system and figure out how to... View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
of the market, it needs to successfully fight them. First, some developers see software as scientific knowledge to be shared "like the sharing of recipes among cooks." In fact, some describe software developers more like artists seeking fun, challenge, and... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
However, there were interesting positives as these ecological horrors also created opportunities for a surprising cohort of green businesses across sectors ranging from beauty and health to ecotourism. In the 21st century, both business... View Details
Keywords: Dina Gerdeman