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  • All HBS Web  (1,579)
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  • 28 Apr 2021
  • Research & Ideas

Remote Workers Spend More on Housing. Do They Deserve Higher Pay?

To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details
Keywords: by Kristen Senz
  • 12 Aug 2020
  • Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

them more aware of misdeeds.” During arbitration, claimants and brokerages rank their preferred arbitrators from a random Finra-generated list, striking ones that might side with the opposing party. Brokerages typically tap into vast... View Details
Keywords: by Danielle Kost; Financial Services
  • 14 Aug 2006
  • HBS Case

On Managing with Bobby Knight and “Coach K”

Snook. "Don't come here if you're not into teamwork. Don't come here if you don't like working and collaborating. Whatever it is. Be clear in the interview and you'll attract those kinds of people. It's back to the model about being more self-aware and, at the... View Details
Keywords: by Sean Silverthorne; Sports
  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Citation
Find at Harvard
Related
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
  • 04 Nov 2009
  • What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

'rules of the game' that we create together as citizens," but cautions that " when we engage in that process, we need to be equally aware that we are foolish to try to prescribe HOW the game should be played within those... View Details
Keywords: by Jim Heskett
  • 04 Feb 2002
  • Research & Ideas

How To Do Business in Islamic Countries

"For instance, if you invested in an Islamic mutual fund, among those industries which would be barred from representation as funds would be the gambling industry. But gambling also relates to futures; it relates to currency hedging; so it's a major situation that... View Details
Keywords: by Martha Lagace
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

time they bring the platform in competition with new competing platforms from previously separate industries. Managers should be clearly aware of the fundamental economic functions performed by their platforms—these functions are the main... View Details
Keywords: by Sean Silverthorne; Technology
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

experiment, the researchers divided batches of new call agents into an individual identity group, an organizational identity group, and a control group. The control group went through the traditional process, focused on firm awareness and... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

impact can be limited by whether or not consumers can actually access the product. “You’re creating a lot of awareness with these ad campaigns,” says Israeli, who cofounded the Customer Intelligence Lab at the Digital, Data, and Design... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 17 Sep 2018
  • Research & Ideas

Welcome to Retirement. Who Am I Now?

reinvented identity. One man opened a handyman shop more as a hobby than a business, yet he said the business cards he created gave him “a new sense of purpose.” “These are important findings because they can make people more aware of the... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
Citation
Related
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

behaviors, and values of a legacy organization, changing a business model from paper to digital, capitalizing on huge brand awareness and international presence, and promoting cross-functional and cross-divisional collaboration.... View Details
Keywords: by Sean Silverthorne; Publishing
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

is what business is about. Much to my surprise, I found that this was the exception rather than the rule for most businesses. “As I delved deeper into companies seeking to become more customer-centric, the biggest gap I discovered was the one between View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

were, they aggregated into a mighty marketing force. By 1994, Snapple was available across the country, and as distributors added painstakingly cultivated supermarket accounts, sales ballooned to $674 million from just $4 million ten years earlier. View Details
Keywords: by John Deighton; Food & Beverage
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

bring them into the lab and see how they performed and what people thought of them.” As Yeoman’s research shows, AI is often dead-on accurate in pinpointing which products and services people will like. Yet, the research findings also point to a perception problem... View Details
Keywords: by Dina Gerdeman
  • 2010
  • Working Paper

Introductory Reading for Being a Leader and the Effective Exercise of Leadership: An Ontological Model

By: Werner Erhard, Michael C. Jensen, Steve Zaffron and Kari L. Granger
This paper is the sixth of six pre-course reading assignments for an experimental leadership course developed by the authors over five years (2004-2008) at the U. of Rochester Simon School of Business working with students, alumni, executives, and faculty from various... View Details
Keywords: Leadership Development; Curriculum and Courses; Strategy; Performance Capacity; Attitudes; Behavior; United States; Netherlands; Texas
Citation
SSRN
Related
Erhard, Werner, Michael C. Jensen, Steve Zaffron, and Kari L. Granger. "Introductory Reading for Being a Leader and the Effective Exercise of Leadership: An Ontological Model." Harvard Business School Working Paper, No. 10-091, April 2010.
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

to the ease of online delivery using sophisticated apps. A very large number of people have also become aware of the health risks of eating in packed restaurants. Even in the unlikely event that an effective vaccine for COVID-19 is... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 13 May 2013
  • Research & Ideas

How to Spot a Liar

people aren't usually aware that they're doing it." Key Findings: Word Count, Profanity, And Pronouns In terms of strategic cues, the researchers discovered the following: Bald-faced liars tended to use many more words during the... View Details
Keywords: by Carmen Nobel
  • 29 Jan 2024
  • Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
Keywords: by Rachel Layne
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