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- All HBS Web (746)
- Faculty Publications (89)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
phone or laptop during halftime or commercials. That trend has advertisers, who paid an average of $4 million per 30-second Super Bowl spot last year, worried. "Advertisers are paying based on the audience watching a program," says Teixeira. "If people... View Details
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and View Details
Keywords: Sean Silverthorne
- 17 Dec 2015
- News
Conducting Research That Influences Practice
business and exposes them to various approaches to teaching and developing curricula. Kim says that her fellowship, which covers her full tuition and includes a living stipend, makes a huge difference in her studies. “It allows me to View Details
- 01 Jun 2015
- News
Fast Forward
Anthony Foxx discussing America’s infrastructure challenges, Professor Rosabeth Moss Kanter last month released MOVE: Putting America’s Infrastructure Back in the Lead to offer a road map for a more mobile future. Tax Code In an effort to draw View Details
- 03 Feb 2018
- Op-Ed
How to Heed BlackRock's Call for Corporate Social Responsibility
Larry Fink recently created a shockwave. As cofounder, chairman, and CEO of BlackRock, one of the world’s largest global asset management firms, in an open letter to CEOs he caught the attention of financial markets and beyond by insisting on the importance of... View Details
Keywords: by Julie Battilana
- Web
What to Consider as You Seek Your First Board Director Role - Blog: RGE Report
people of color tend to be less likely to sit in key roles like lead director , and sometimes find that their perspectives are undervalued. Director hopefuls should try to assess whether stated commitments to diversity are serious and meaningful . One way to do so is... View Details
- Web
William H. Draper, III | Baker Library | Bloomberg Center | Harvard Business School
serving until 1995. Upon returning to Palo Alto, California, Bill founded Draper International, later Draper Investment Company, to focus on global investment opportunities in Europe and Asia; a year later, he cofounded Draper Richards... View Details
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
wasted, and take action to stem the tide. A third said that Data.gov should focus less attention on data acquisition than on encouraging private industry to develop applications. "Brand them as 'powered... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues quite as much. "Risk... View Details
- Profile
Tony He
particular, through the case method, I learned how to really listen—to focus my attention on others, to think critically about what’s being said, to probe for assumptions, and to check on my own biases and... View Details
Keywords: Nonprofit / Government
- 01 Dec 2013
- News
Curing Health Care
unused in villages ravaged by disease, and boxes of mosquito nets that could slow the spread of malaria go unopened. The problem is that, sometimes, not enough attention is paid to what motivates the target population to use medicines or... View Details
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
Shibayama founded AG Holdings, a consultancy with a special focus on art and culture programs. Art was the last thing on Shibayama’s mind 35 years ago, when he started working at Mitsubishi Corp., one of Japan’s giant trading companies,... View Details
Keywords: Constantine von Hoffman
- 16 Jun 2003
- Research & Ideas
Surveying the VC Landscape
performance of venture capital funds. What could be done to make this information more readily available to investors? A: The lack of transparency in private equity is a major issue that is likely to attract considerable attention in the... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
describes how investors can—and do—pay closer attention to retailers' inventory levels. “When it comes to implementing science in retailing, the 'missionary' is more important than the scientist.” Raman, who specializes in operations... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
at Harvard, a pioneering hub dedicated to the study of transformative technologies, numerous HBS faculty members have turned their attention to researching the impact of these tools. In just the first year of the technology’s widespread... View Details
Keywords: April White
- 15 Nov 2016
- News
Uncovering The Secrets of Mittelstand Success
companies prevalent in German-speaking countries—has long captured the attention of global business practitioners and scholars. Why are these firms so competitive globally, particularly in emerging markets, and how have they managed to... View Details
- 01 Sep 2016
- News
Pricing Paradise
Clinton as assistant secretary and CFO of the Department of Commerce, Bilmes’s attention shifted to government spending. “The government is good at making promises, but poor at valuing what those promises are going to cost,” says Bilmes,... View Details
Keywords: Julia Hanna
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
information themselves. Besides managers, the site's creators hope MapEcos will grab the attention of members of the public, including environmental activists. Users can track factories' pollution activity over time, compare factories in... View Details
- 10 May 2011
- First Look
First Look: May 10
managers—the Friday Packet-—is described and illustrated in exhibits. Top managers use this system to focus organizational attention on the critical uncertainties of the business. Provides examples of how... View Details
Keywords: Sean Silverthorne