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- All HBS Web (622)
- Faculty Publications (190)
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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
it, sell it only online? If not, what is the requisite assortment we should carry? What's the appropriate pricing in the store? They decided on a limited assortment in-store, that is mostly private label and where price comparison is not... View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
responsibility of business leaders (in both the U.S. and E.U.) to take charge of the situation. We cannot allow politicians to act alone in their never-ending quest for votes and popularity." C. J. Cullinane, without being specific, provided what may be an View Details
Keywords: by James Heskett
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
professor of strategy at the Ross School of Business at the University of Michigan. In the case of Zuckerberg vs. the Winklevosses, the twins may have had created a simple interface for college kids to connect with one another, but it... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
e-books through its own iBooks app, so why would [Apple] ever say yes?" Such questions intrigued Zhu, whose research covers competitive strategy and innovation in high-tech industries. Along with Ron Adner of Dartmouth and Jianqing Chen... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
too long a period of time for the disruptive growth engine to function. Can the appropriate culture be created and rewarded and the process—or as Patel terms it, the "pathways" —be designed and managed successfully over... View Details
Keywords: by James Heskett
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
attractive strategy for the "mice"? A: A carefully executed acquisition—through a well-designed agreement—can have many advantages over other ways of going to scale. Compared to organic, self-funded growth, it can allow much... View Details
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
a new type of game in which you can achieve different kinds of results? For people who are ready to move on despite the pleasures of the table or the satisfactions of the job, these examples correspond to profile 8. In these cases, the most View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
selling complements to recorded music. We see some examples for this strategy even today: Apple sells songs to promote its iPods. Prince gives away his most recent release to promote his concerts. We need careful continuous monitoring of... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
misconceptions distort the popular understanding of U.S. multinationals in China. In this paper, we seek to correct four common misunderstandings by providing a statistical portrait of several aspects of U.S. affiliate activity in the country and placing this activity... View Details
Keywords: Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
actually been marked by steady decreases in concentration since World War II. Executives, they write, "need to break free of the biases that lead them to pursue larger and larger cross-border deals. There are better, more profitable View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
knowledgeable salespeople with "deep expertise in the categories they served." Against Amazon and other online retailers, these advantages fade. Online retailers have appropriated the strengths of category killers, and can offer wider... View Details
- 02 Aug 2011
- First Look
First Look: August 2
the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage market... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
management's control choice is motivated by both the logic of functionalism (relevance) and the logic of appropriateness (legitimacy) of particular controls-and that both of these are socially constructed by proponents. First, behind the... View Details
Keywords: Sean Silverthorne
- 05 Jun 2006
- Research & Ideas
Using Competition to Reform Healthcare
Business Around Medical Conditions The starting point for developing strategy in any field is to define the relevant business or businesses in which an organization competes. Health care delivery is no different. Health care providers do... View Details
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
will fall." P. Maxson asked, "Who gets to decide what the 'right' choices are?" Ironically, some who questioned "nudge" strategies favored other perhaps more draconian solutions. Tony Evans said, "Generally,... View Details
Keywords: by Jim Heskett
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
consolidated into a single constraint. This helps to avoid a distortionary situation where different constraints bind for different banks performing the same activity. Second, while a regulatory framework that relies primarily on minimum capital ratios is View Details
Keywords: Sean Silverthorne