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- All HBS Web (605)
- Faculty Publications (453)
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- 2009
- Case
Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.
By: Timothy A. Luehrman and Joel L. Heilprin
In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details
- December 1991
- Supplement
Whistler Corp. (B)
By: Gary P. Pisano and David T. Kotchen
Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details
Pisano, Gary P., and David T. Kotchen. "Whistler Corp. (B)." Harvard Business School Supplement 692-072, December 1991.
- April 2021
- Case
Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada
Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail." Harvard Business School Case 621-103, April 2021.
- September 1983 (Revised July 1998)
- Case
Heather Evans
By: Howard H. Stevenson and Michael J. Roberts
Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details
Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry
Stevenson, Howard H., and Michael J. Roberts. "Heather Evans." Harvard Business School Case 384-079, September 1983. (Revised July 1998.)
- February 1990 (Revised July 1992)
- Case
Whistler Corp. (A)
By: Gary P. Pisano
Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
- April 2009 (Revised January 2011)
- Case
Gucci Group: Freedom within the Framework
By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
- December 2018
- Case
Bata versus Relaxo—Analyzing Performance
By: Suraj Srinivasan, Iris Leung and Quinn Pitcher
Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by... View Details
Keywords: Finance; Strategy; Operations; Performance Evaluation; Financial Statements; Analysis; Apparel and Accessories Industry
Srinivasan, Suraj, Iris Leung, and Quinn Pitcher. "Bata versus Relaxo—Analyzing Performance." Harvard Business School Case 119-050, December 2018.
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Apparel and Accessories Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- April 2021
- Supplement
Buy Online, Pickup in Store: CEO Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada
Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: CEO Supplement." Harvard Business School Supplement 621-104, April 2021.
- April 2021
- Supplement
Buy Online, Pickup in Store: Vice President of Store Operations Supplement
By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada
Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.
- March 2012 (Revised September 2014)
- Supplement
Clarks at a Crossroads (C)
By: John A. Davis and Suzanne Stroh
Clarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort. View Details
Davis, John A., and Suzanne Stroh. "Clarks at a Crossroads (C)." Harvard Business School Supplement 812-115, March 2012. (Revised September 2014.)
- December 1994 (Revised May 2008)
- Case
Jensen Shoes: Lyndon Brooks' Story
Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details
Keywords: Prejudice and Bias; Ethnicity; Race Characteristics; Performance Evaluation; Gender Characteristics; Management Skills; Diversity; Apparel and Accessories Industry
Gentile, Mary C., and Pamela J. Maus. "Jensen Shoes: Lyndon Brooks' Story." Harvard Business School Case 395-121, December 1994. (Revised May 2008.)
- February 2017
- Teaching Plan
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- September 6, 2022
- Article
Creating a Platform for Costless Personalization in Clothing
By: Shane Greenstein
This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details
Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry
Greenstein, Shane. "Creating a Platform for Costless Personalization in Clothing." Frontiers in Research Metrics and Analytics (September 6, 2022).
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
- June 1995 (Revised May 1996)
- Teaching Note
Levi Strauss & Co.: Global Sourcing Series TN
By: Lynn S. Paine and Joshua D. Margolis
Teaching Note for (9-395-127) and (9-395-128). View Details
- August 2009 (Revised November 2010)
- Case
Managing Creativity at Shanghai Tang
By: Roy Y.J. Chua and Robert G. Eccles
Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently... View Details
Keywords: Talent and Talent Management; Financial Crisis; Employee Relationship Management; Selection and Staffing; Creativity; Apparel and Accessories Industry
Chua, Roy Y.J., and Robert G. Eccles. "Managing Creativity at Shanghai Tang." Harvard Business School Case 410-018, August 2009. (Revised November 2010.)
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)