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- Faculty Publications (375)
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- All HBS Web (1,591)
- Faculty Publications (375)
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
Associate Professor Willis Emmons's work in the area of government policy and business. In Praise of Predictability "It used to be that if you worked hard and kept your nose... View Details
- 13 Dec 2022
- News
The First Five Years: Christine Keung and Reggie Smith
important? Christine: "We believe business plays a fundamentally noble role in society. From rural to left-behind urban communities, business leaders play a vital role in creating an economy that works for everyone. We want to motivate business View Details
Shunyuan Zhang
Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that... View Details
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
was uncomfortable with many of the assumptions being made, because they had a blame-the-victim quality that I didn't like and I didn't identify with. I was trying to speak out about that, and as a... View Details
Keywords: by Robin J. Ely
- Web
Social Entrepreneurship and Systems Change (SESC) - Course Catalog
evaluation practices, to governing for excellence. The module concludes with cases that shift towards indirect approaches to scale via policy and mindset shifts. Understanding Complex Challenges &... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
job and getting banned from serving as an executive or director at any other company for five years. This consensual workplace relationship—forbidden under the iconic fast-food chain’s fraternization policy... View Details
- 28 Apr 2023
- Blog Post
Creating a Workplace That Supports Employees in Work and Life
largely tied to the discrimination many LGBTQ+ folks face), and providing sufficient parental leave for parents of all genders.” They also highlighted the importance of creating inclusive policies that do... View Details
Keywords: All Industries
- 14 Mar 2016
- Research & Ideas
The Surprising Connection between 1930s Weather and Today's Labor Unions
to shake the effects of some lousy weather. “I think the reason why this paper is important, especially now, is that unions are a hotly debated issue within policy and within... View Details
Keywords: by Carmen Nobel
- 01 Dec 1997
- News
Growing Together
Since its official launch four years ago, the School's Initiative on Social Enterprise has flourished, providing ever-greater support and know-how for HBS students, alumni, and nonprofit leaders who are keen... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
connect alumni and friends with fellow alumni, faculty members, and other experts around a variety of issues related to the pandemic. Highlights of their efforts include the... View Details
- April 1981 (Revised January 1987)
- Case
Atlantic Aviation Corp.: Westwind Division
Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)
- January 1973 (Revised March 2006)
- Case
Tyler Abrasives, Inc.
Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
- 01 Dec 1997
- News
Making Real Progress in the Middle East: The Bottom-Up, Economic Solution
governments that a door-to-door transportation agreement between the two countries was signed. Such "bottom-up" policy changes, initiated by the business people and encouraged for economic rather than... View Details
- Web
Leadership Execution and Action Planning (LEAP) - Course Catalog
the alignment of tactics required to drive performance across a range of business activities. Case Students will develop implementation approaches for existing business problems in each module. The course will illustrate how difficult projects get done, how View Details
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
product policy at a host of business schools and companies around the world. For many discussions, we will take a longitudinal look, i.e. examining the evolution of a story, rather than just a snapshot.... View Details
- June 2003 (Revised October 2003)
- Case
Institut Pasteur
The Pasteur Institut is implementing a proactive commercialization strategy under the direction of Christian Policard. Highlights the government's innovation policy and the role that the Pasteur Institut can play in shaping it. Also addresses issues relating to higher... View Details
West, Jonathan, Nicolas Mottis, and Mona Ashiya. "Institut Pasteur." Harvard Business School Case 603-069, June 2003. (Revised October 2003.)
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts... View Details