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- All HBS Web (1,593)
- Faculty Publications (375)
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Leadership Execution and Action Planning (LEAP) - Course Catalog
the alignment of tactics required to drive performance across a range of business activities. Case Students will develop implementation approaches for existing business problems in each module. The course will illustrate how difficult projects get done, how View Details
Shunyuan Zhang
Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that... View Details
- 24 Apr 2014
- News
Transforming the way the social sector innovates, learns, and improves
In Zambia and Uganda, it partnered with the Clinton Health Access Initiative and the Ministries of Health to test new policies in HIV, malaria, View Details
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
Associate Professor Willis Emmons's work in the area of government policy and business. In Praise of Predictability "It used to be that if you worked hard and kept your nose... View Details
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
US domestic policy choices and political priorities.” GeorgeO teed up the issue of the relative power of various constituencies by asking about the purpose of international... View Details
Keywords: by James Heskett
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
promote entrepreneurial activities have struggled to date. A lot of times, it’s probably fair to say that there are well-meaning government officials who don’t really understand the intricacies of the process and make poor View Details
- 01 Jun 2015
- News
The Military and the MBA: Maura Corby Sullivan (MBA/MPA 2009)
deep resolve to take care of the men and women of the US Armed Forces. I saw the impact on the ground of policy decisions that were being made in Washington. And I saw that the... View Details
- 20 Oct 2020
- Blog Post
Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program
Policy team. In that role, I developed and analyzed Lyft policy positions on future of work and emerging technology View Details
- June 2018
- Case
American Airlines' Value Pricing (Abridged)
By: Alvin J. Silk and Sunil Gupta
This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
and environmental policy—were to their choice. Meanwhile, people who had voted for Hillary Clinton were asked how important they thought these policy issues were to “an average... View Details
Keywords: by Dina Gerdeman
- Web
Social Entrepreneurship and Systems Change (SESC) - Course Catalog
evaluation practices, to governing for excellence. The module concludes with cases that shift towards indirect approaches to scale via policy and mindset shifts. Understanding Complex Challenges &... View Details
- April 1981 (Revised January 1987)
- Case
Atlantic Aviation Corp.: Westwind Division
Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
was uncomfortable with many of the assumptions being made, because they had a blame-the-victim quality that I didn't like and I didn't identify with. I was trying to speak out about that, and as a... View Details
Keywords: by Robin J. Ely
- January 1973 (Revised March 2006)
- Case
Tyler Abrasives, Inc.
Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
connect alumni and friends with fellow alumni, faculty members, and other experts around a variety of issues related to the pandemic. Highlights of their efforts include the... View Details
- Web
What Others Are Saying - Institute For Strategy And Competitiveness
Healthcare Prize What Others Are Saying What Others Are Saying What Others Are Saying “When someone like Michael Porter tells companies that sustainability and related social and environmental View Details
Bohan Li
Bohan is a doctoral student in Health Policy Management. She graduated from the University of Pennsylvania in 2018 with a double major in Chemistry and Economics. Post-graduation, Bohan spent 4 years as a management consultant advising both payers and providers,... View Details
- 09 Jan 2014
- News
Tapping into Opportunity
between Florida and Georgia, and some are among water districts within a single state, such as California. Shankar has worked on this issue as well, coauthoring the water View Details
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details