Publications

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23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

societal goals,” Kaplan says. “You can do both at the same time.” About the Author Michael Blanding is a writer based in Boston. [Background image by: Anatoliy Sizov ] Related Reading Why Every Company Needs a CSR Strategy and How to... View Details

Keywords: by Michael Blanding

17 Dec 2015
News

Acquiring Business Skills To Advance A Career Trajectory

program manager for a project there that was focused on developing and launching low-cost, small satellites as an alternative to larger and more expensive conventional satellites. The experience of working... View Details

Keywords: Machinery Manufacturing; Manufacturing

01 Dec 2022
News

Case Study: Your Call Is Important to Us

rabid users, and learn what we could from them,” Lin explains. They learned that the app’s biggest fans were parents of new babies and young children, often with faraway grandparents eager for updates. “They were looking for a way to... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

07 Feb 2013
News

Monopoly retires iconic iron piece

12 Mar 2019
HBS Seminar

Giorgos Zervas, Boston University

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

who will effectively threaten their apparent dominance, including in the US.” Alternatives to a marketwide breakup were suggested. Sacha offered that government power could be used View Details

Keywords: by James Heskett; Technology; Web Services

May 2017 (Revised September 2017)
Case

Taj Hotels: Leading Change, Driving Profitability

By: Krishna Palepu, Anjali Raina and Rachna Chawla

Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details

Keywords: Turnaround; Hospitality Industry; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Leading Change; Accommodations Industry; India

December 1993 (Revised April 2006)
Case

Marriott Corporation (A)

By: Lynn S. Paine and Charles A. Nichols

Marriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier hotel developer, owner, and manager, into two separate companies by a... View Details

Keywords: Business or Company Management; Restructuring; Governing and Advisory Boards; Decision Making; Ethics; Management Teams; Business and Shareholder Relations; Accommodations Industry

April 2014 (Revised July 2017)
Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

PowerBar. The original Walkman. Coke and Pepsi. As the category evolves, however, the number of product alternatives within the category tends to grow exponentially. Today, PowerBar alone produces more than... View Details

Keywords: by Sarah Jane Gilbert

Article

'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating

By: Celia Chui, Maryam Kouchaki and Francesca Gino

In many spheres of life, from applying for a job to participating in an athletic contest to vying for a date, we face competition. Does the size of the competition pool affect our propensity to behave unethically in our pursuit of the prize? We propose that it does.... View Details

Keywords: Unethical Behavior; Cheating; Competitors; Social Norms; Ethics; Behavior; Competition; Societal Protocols

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February 1981 (Revised May 1988)
Case

Marriott's Rancho Las Palmas Resort

Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details

Keywords: Marketing Strategy; Accommodations Industry