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  • September 2023
  • Teaching Note

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy Shih
Teaching Note for HBS Case No. 623-006. Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions,... View Details
Keywords: Greenhouse Gas Emissions; Ship Transportation; Environmental Sustainability; Environmental Regulation; Trade; Energy Conservation; Transportation Industry; Shipping Industry; Europe
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Shih, Willy. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Teaching Note 624-019, September 2023.
  • Teaching Interest

Business Opportunties in Climate Adaptation

By: John D. Macomber

This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Real Estate Industry; Real Estate Industry; United States; Africa; Latin America
  • March 2011
  • Case

Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life

By: Janet J. Kraus and Shirley Spence
In April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the bring of liquidation. For founder, sole owner and chairman Padraig O'Ceidigh, the airline has been a personal as well as business passion. The case provides a... View Details
Keywords: Natural Disasters; Crisis Management; Air Transportation; Entrepreneurship; Management Teams; Business or Company Management; Success; Decision Making; Air Transportation Industry; Republic of Ireland
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Kraus, Janet J., and Shirley Spence. "Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life." Harvard Business School Case 811-072, March 2011.
  • September 2023
  • Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy Shih
Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details
Keywords: Container Shipping; Decarbonization; Energy Efficiency; Logistics; Supply Chain; Trade; Environmental Regulation; Governance Compliance; Ship Transportation; Transportation Industry; Shipping Industry; Europe; Asia; North America
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Shih, Willy. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Spreadsheet Supplement 624-710, September 2023. (This is for instructors only.)
  • March 2008 (Revised September 2008)
  • Case

FREEJ

By: Joseph B. Lassiter III and Firas Alkhatib
Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates
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Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, March 2008. (Revised September 2008.)
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details
Keywords: by Carmen Nobel; Advertising
  • May 2016 (Revised March 2020)
  • Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
  • February 2016 (Revised October 2017)
  • Case

The Jungle and the Debate over Federal Meat Inspection in 1906

By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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Moss, David, and Marc Campasano. "The Jungle and the Debate over Federal Meat Inspection in 1906." Harvard Business School Case 716-045, February 2016. (Revised October 2017.)
  • April 14, 2017
  • Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
  • July 2024
  • Article

Acceptance of Automated Vehicles Is Lower for Self than Others

By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
Keywords: Transportation; Risk and Uncertainty; Technology Adoption; Prejudice and Bias
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Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
  • January 2024 (Revised January 2025)
  • Case

Colbún and Chile’s Energy Transition

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
In May 2023, Colbún, Chile’s second-largest electricity generator, plans capacity expansions using renewable energy and storage. This strategy supports Chile’s commitment to carbon neutrality (also known as net zero emissions) by 2050. The case delves into the... View Details
Keywords: Transition; Energy Generation; Renewable Energy; Climate Change; Investment; Governing Rules, Regulations, and Reforms; Infrastructure; Organizational Change and Adaptation; Expansion; Business Strategy; Energy Industry; Utilities Industry; Latin America; South America; Chile
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Reinhardt, Forest, Jenyfeer Martinez Buitrago, and Mariana Cal. "Colbún and Chile's Energy Transition." Harvard Business School Case 724-026, January 2024. (Revised January 2025.)
  • January 2017 (Revised June 2017)
  • Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson
The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details
Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Public Administration Industry; Chicago; United States
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Lal, Rajiv, and Scott Johnson. "Chicago and the Array of Things: A Fitness Tracker for the City." Harvard Business School Case 517-044, January 2017. (Revised June 2017.)
  • January 2019 (Revised February 2020)
  • Case

Jay Gould, 'The Most Hated Man in America'

By: Tom Nicholas, John Masko and Matthew G. Preble
Railroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies.... View Details
Keywords: Railroads; Gould; Vanderbilt; Rail Transportation; History; Consolidation; Governing Rules, Regulations, and Reforms; Competition; Strategy; Rail Industry; United States
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Nicholas, Tom, John Masko, and Matthew G. Preble. "Jay Gould, 'The Most Hated Man in America'." Harvard Business School Case 819-006, January 2019. (Revised February 2020.)
  • October 2023 (Revised March 2024)
  • Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora
The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)
  • April 1989 (Revised August 1989)
  • Case

Burlington Northern (A)

By: Janice H. Hammond
Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led... View Details
Keywords: Change Management; Rail Transportation; Logistics; Rail Industry; United States
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Hammond, Janice H. "Burlington Northern (A)." Harvard Business School Case 689-081, April 1989. (Revised August 1989.)
  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

Once again, Boeing’s 737 MAX is back in the headlines. After two crashes that killed 346 people in 2018 and 2019 and five years of ensuing design changes and regulatory scrutiny, the 737 MAX is grounded again after a mid-air blowout of a fuselage panel on January 5.... View Details
Keywords: by Bill George; Air Transportation; Air Transportation; Air Transportation
  • May 2017
  • Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively
In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details
Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Sports Industry; United States
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Higgins, Robert F., and Christine Snively. "Street League Skateboarding." Harvard Business School Case 817-145, May 2017.
  • 02 Jul 2019
  • Blog Post

Summer Listening - HBS Podcasts to Take to the Beach

makes sense. They then discuss whether Rihanna represents the future of the world’s largest luxury conglomerate, LVMH. Listen Now! Cold Call Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast View Details

    Janice H. Hammond

    Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • 23 Sep 2015
    • HBS Seminar

    Ohad Barzilay, Tel Aviv University

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