Publications

July 1998
Supplement

United Airlines: The Friendly Skies, Video

By: Rosabeth M. Kanter

Keywords: Air Transportation Industry

01 Mar 2011
News

Support of America’s Manufacturing Base and Import/Export Sector Ward: Rail is helping drive U.S. business rebirth amid 21st-century economic realities. Photo Courtesy CSX Related Links In a railroad setting, Michael Ward explains how train View Details

Keywords: Garry Emmons; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation

Article

Can You Cut 'Turn Times' Without Adding Staff?

By: Ethan Bernstein and Ryan W. Buell

The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details

Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan

Read Now

August 2009
Teaching Note

Mina O'Reilly at Logan Airport's TSA (TN)

By: Michel Anteby and Erin McFee

Teaching Note for [409116]. View Details

Keywords: Safety; Labor; Employees; Behavior; Decisions; Air Transportation Industry; Boston

April 2009
Teaching Note

UAL, 2004: Pulling Out of Bankruptcy (TN)

By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart

Teaching Note for [205090]. View Details

Keywords: Air Transportation Industry

December 2008
Teaching Note

Boeing's e-Enabled Advantage (TN)

By: Lynda M. Applegate

Teaching Note for [807011]. View Details

Keywords: Air Transportation Industry

October 2008 (Revised October 2009)
Case

Blink: The European Air-Taxi Service

By: William A. Sahlman and Jackie Donnelly Russell

This case describes a new venture that is about to launch a Pan-European air-taxi service in 2008. View Details

Keywords: Business Startups; Capital; Financing and Loans; Product Launch; Air Transportation Industry; Europe

February 2007
Case

South African Airways (A)

By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig

Amid efforts to engineer a turnaround at South African Airways (SAA), the CEO confronts an impending strike at the struggling company. How should the company address questions of distributive and procedural justice in post-Apartheid South Africa, and how should the CEO... View Details

Keywords: Fairness; Crisis Management; Employees; Employment; Growth and Development; Developing Countries and Economies; Air Transportation Industry; South Africa

November 2006 (Revised March 2010)
Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell

To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details

Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile

November 2006
Case

Introducing Frequent Flyer Programs

By: Dennis A. Yao

Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details

Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry

September 2006 (Revised February 2010)
Supplement

Airbus vs. Boeing (F): 2002-2006

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Business Model; Air Transportation Industry

September 2006 (Revised February 2010)
Supplement

Airbus vs. Boeing (E): 2001

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Business Model; Air Transportation Industry

September 2006 (Revised February 2010)
Supplement

Airbus vs. Boeing (D): 2000

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Business Model; Air Transportation Industry

September 2003 (Revised December 2003)
Case

Royal Caribbean Cruises Ltd.

By: F. Warren McFarlan and Valerie Massoni

Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details

Keywords: Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry