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- All HBS Web
(920)
- News (82)
- Research (787)
- Multimedia (3)
- Faculty Publications (749)
- 05 Mar 2020
- News
Green Light
Marketing—and a longtime attendee of the School’s Agribusiness Seminar—has closely tracked the industry’s ascent. He estimates that there’s some $2 billion invested in the space right now, with money flowing in from VCs, sustainable... View Details
- September 2006
- Case
Earthbound Farm
By: William A. Sahlman and Alison Berkley Wagonfeld
Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details
Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Sahlman, William A., and Alison Berkley Wagonfeld. "Earthbound Farm." Harvard Business School Case 807-061, September 2006.
- 2017
- Article
Agricultural Insurance and Economic Development
By: Shawn A. Cole and Wentao Xiong
This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details
Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry
Cole, Shawn A., and Wentao Xiong. "Agricultural Insurance and Economic Development." Annual Review of Economics 9 (2017): 235–262.
- 01 Dec 2010
- News
You Are What You Eat
Writing in the magazine Pig Progress (September 23, 2010), Austria-based John Hodges (AMP 52, 1967),an expert on genetics and ethics in agriculture, food, and the environment, warned that the current system of agribusiness is untenable.... View Details
- December 1999
- Case
Agrochemicals at Ciba-Geigy AG (A)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
The winners of the 1996 R. Hugh Uhlmann Award for outstanding research in the field of agribusiness have a truly global perspective -- all three recipients are international students. For their prize-winning project, Peter Baeza... View Details
- October 2003 (Revised January 2004)
- Case
Global Farmer and the Future of Soybean Production, The
By: Ray A. Goldberg and Kevin M. Allison
Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details
Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Kevin M. Allison. "Global Farmer and the Future of Soybean Production, The." Harvard Business School Case 904-402, October 2003. (Revised January 2004.)
- December 2006 (Revised October 2007)
- Case
Monsanto: Realizing Biotech Value in Brazil
By: David E. Bell and Mary L. Shelman
In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details
Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil
Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
- November 2010 (Revised June 2011)
- Case
La Fageda
By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell
La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its... View Details
Keywords: Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain
Casadesus-Masanell, Ramon, Joan Enric Ricart, and Jordan Mitchell. "La Fageda." Harvard Business School Case 711-452, November 2010. (Revised June 2011.)
- September 2025
- Article
Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India
By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
Cole, Shawn, Tomoko Harigaya, Grady Killeen, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Journal of Development Economics 176 (September 2025).
- February 2019
- Background Note
Mexican Farmworkers in the United States
By: Forest Reinhardt and Jonathan Schlefer
This note discusses the centuries-long history and current situation of Mexican farmworkers north of the border—documented or undocumented, resident or temporary, and increasingly indigenous. The story provides the background for discussion of dilemmas facing... View Details
Keywords: Migrant Farmworkers; Mexican Farmworkers; Agribusiness; Labor; History; Policy; Problems and Challenges; Agriculture and Agribusiness Industry; United States
Reinhardt, Forest, and Jonathan Schlefer. "Mexican Farmworkers in the United States." Harvard Business School Background Note 719-047, February 2019.
- March 2012 (Revised October 2012)
- Case
Against the Grain: Jim Teague in Tanzania (A)
By: Karthik Ramanna
Loan officer Jim Teague discovers his agro-processor client has a serious health-code violation just days before a disbursement is due. Proceeding with the loan could jeopardize the health of thousands of customers and put his employer at serious risk. But withholding... View Details
Keywords: Agribusiness; Financing and Loans; Health; Risk Management; Developing Countries and Economies; Agriculture and Agribusiness Industry; Tanzania
Ramanna, Karthik. "Against the Grain: Jim Teague in Tanzania (A)." Harvard Business School Case 112-069, March 2012. (Revised October 2012.)
- April 2025 (Revised June 2025)
- Supplement
Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement
By: Michael Parzen, Michael W. Toffel and Susan Pinckney
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details
Keywords: Dairy Industry; Animal-Based Agribusiness; Analysis; Climate Change; Environmental Sustainability; Price; Cooperative Ownership; Motivation and Incentives; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; European Union; United Kingdom; Germany; Denmark; Sweden; Netherlands; Luxembourg; Belgium
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous... View Details
Keywords: Millennials; Consumer Packaged Goods; Food; Age; Consumer Behavior; Agribusiness; Demographics; Values and Beliefs; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- October 2016 (Revised November 2018)
- Case
Indigo Agriculture
By: Marco Iansiti, Michael W. Toffel and Christine Snively
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management... View Details
Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry
Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.)
- 2014
- Working Paper
Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms
By: Prithwiraj Choudhury and Tarun Khanna
Since the 1990s, several Western firms have filed patents based on medicinal herbs from emerging markets, evoking protests from local stakeholders against 'bio-piracy'. We explore conditions under which firms and local stakeholders share rents from such patents. Our... View Details
Keywords: Rents From New Technology; Local Stakeholders; Herbal Patents; QCA; Fuzzy Set Analysis; Qualitative Case Studies; Plant-Based Agribusiness; Patents; Emerging Markets; Health Care and Treatment; Business and Stakeholder Relations; Cross-Cultural and Cross-Border Issues; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Choudhury, Prithwiraj, and Tarun Khanna. "Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms." Harvard Business School Working Paper, No. 14-081, February 2014.
- July 2023
- Technical Note
Agricultural Innovation and Sustainability in the Netherlands
By: Willy C. Shih, Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza and Katrina Yeh
This note describes some of the most significant agricultural innovations in the Netherlands, their drivers, environmental performance implications, some challenges facing the sector, and the potential replicability of these innovations to other contexts. View Details
Keywords: Agricultural; Decarbonization; Farming; Agribusiness; Science; Research and Development; Climate Change; Environmental Sustainability; Innovation and Invention; Agriculture and Agribusiness Industry; Netherlands
Shih, Willy C., Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza, and Katrina Yeh. "Agricultural Innovation and Sustainability in the Netherlands." Harvard Business School Technical Note 624-021, July 2023.
- 29 Mar 2017
- News
Randy Day Named Perdue Farms CEO
was seen by some in the agribusiness sector as a safe move for the innovative company, writes DelmarvaNow. But Day was quick to counter that perception, telling the news outlet that “he will be just as willing as Perdue has always been to... View Details
- November 2010 (Revised January 2012)
- Case
CHS Inc.: Cooperative Leadership in a Global Food Economy
By: Ray A. Goldberg and Matthew Preble
CHS- the largest farm cooperative in the US- was planning its 2020 vision statement and the role the cooperative should play in the food system. View Details
Keywords: Agribusiness; Global Strategy; Goals and Objectives; Cooperative Ownership; Strategic Planning; Agriculture and Agribusiness Industry; United States
Goldberg, Ray A., and Matthew Preble. "CHS Inc.: Cooperative Leadership in a Global Food Economy." Harvard Business School Case 911-409, November 2010. (Revised January 2012.)
- 2012
- Working Paper
Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details
Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; Europe; Latin America; Middle East; North and Central America
Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.