Affordances - Publications - Faculty & Research

25 Aug 2014
HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details

Keywords: by Julia Hanna; Food & Beverage

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

history of this American corporate icon. The U.S. cannot afford to lose the thousands of middle-class jobs of GM workers and management, nor the cutting edge R&D that GM does with its suppliers and partner universities. GM faces a... View Details

Keywords: by Staff; Auto

13 Nov 2017
Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

to-do lists would lift our mental well-being, yet people don’t outsource unpleasant jobs all that much—even those who can well afford to do so. The researchers surveyed hundreds of millionaires in the Netherlands, and almost half reported... View Details

Keywords: by Dina Gerdeman

18 Dec 2017
Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details

Keywords: by Joseph Fuller

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

where people can't afford the vaccine, where the last mile challenge is greatest. That's going to be a huge issue for us. So what we're committed to is broad, equitable, affordable access, but that's a... View Details

Keywords: by Staff; Pharmaceutical

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

stamps. Somebody affords them healthcare. But money really comes from a third party though the services are delivered to these customers. Therefore, we don't talk to them because we make the mistake of assuming that the donors know what... View Details

Keywords: by Martha Lagace

28 Apr 2021
Research & Ideas

Remote Workers Spend More on Housing. Do They Deserve Higher Pay?

To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details

Keywords: by Kristen Senz

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

Citation

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13 Mar 2023
Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

sewing machine, you have to learn how to use the machine and make sure your customers are going to like the products that you’ll produce with the sewing machine. The grace period afforded people the time to make significant investments... View Details

Keywords: by Jen McFarland Flint; Financial Services

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

so nuanced and multi- directional that I came to conceive of a veritable nexus of purpose, autonomy, and trust. To glimpse this nexus at work, consider the fast-growing American eyewear retailer Warby Parker. Founded in 2010, Warby Parker seeks to make eyewear View Details

Keywords: by Ranjay Gulati

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

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08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

are affected by the receipt of a coupon for $10 off their bill. A rational actor model suggests that people without extreme wealth constraints (meaning anyone who can afford to shop for groceries online) should buy the same items they... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

There can be long dry spells when nothing seems to go right, and bumpy paths whether unexpected obstacles loom. But advanced leaders get through it and thereby product new models for the world. Richard Fahey wanted to bring affordable... View Details

Keywords: by Sean Silverthorne

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

them. For transportation and housing advocates, it could point to the $27 billion in taxes it projected to be paying over the next decade and commit to working with elected officials and interest groups to boost the stock of affordable... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Mayo Clinic in 2009, the world-famous medical center was struggling financially. Congress would soon be negotiating the terms of the Affordable Care Act (ACA), the Obama Administration’s signature health care legislation. From the outset,... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

often very transferable for the next gig. What are you more aware of about yourself that you may not have known at the start of this journey? For example, you may have thought you were not technical, but after having to build your company’s first app because you... View Details

Keywords: by Julia Austin

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