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Show Results For
- All HBS Web
(622)
- People (2)
- News (154)
- Research (374)
- Events (3)
- Multimedia (7)
- Faculty Publications (232)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- April 1995 (Revised June 1996)
- Case
Choice Hotels International, 1995
By: Tarun Khanna and Israel Yellen Ganot
Illustrates the various ways in which Choice Hotels, the franchiser for seven mid-market hotel chains, can realize economies of scope across its multiple products. Also provides an opportunity to discuss the benefits and limitations of various organizational forms... View Details
Keywords: Organizational Structure; Competition; Franchise Ownership; Accommodations Industry; United States
Khanna, Tarun, and Israel Yellen Ganot. "Choice Hotels International, 1995." Harvard Business School Case 795-165, April 1995. (Revised June 1996.)
- March 1981 (Revised July 1985)
- Case
Dunfey Hotels Corp.
Describes the marketing planning process adopted by the corporate headquarters of a chain of 22 diverse hotels. Raises the question of whether it is possible to standardize the planning process so that individually tailored marketing strategies are developed for each... View Details
Kopp, Robert J., and Christopher H. Lovelock. "Dunfey Hotels Corp." Harvard Business School Case 581-114, March 1981. (Revised July 1985.)
- 01 Jun 2020
- News
Check In
Mike Depatie (MBA 1983) Mike Depatie (MBA 1983) With well over 35 years in hospitality, Mike Depatie (MBA 1983) has seen every side of the business, from front-desk minutiae to sweeping real estate negotiations. Most recently CEO of the boutique group Kimpton Hotels &... View Details
- 01 Mar 2006
- News
New Zealand Adventure
It was a perfect summer day in New Zealand, and what better way to ring in the New Year than exploring protected bays, enjoying golden sand beaches, and searching for stingray by kayak in Abel Tasman National Park. This is how seventeen alumni and guests spent the... View Details
- July 1989 (Revised May 2004)
- Case
Colonial Homes
By: David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Accommodations Industry
Bell, David E. "Colonial Homes." Harvard Business School Case 190-008, July 1989. (Revised May 2004.)
- September 2002 (Revised May 2008)
- Case
The Arts Property and Hotel
By: Arthur I Segel and Ani M Vartanian
Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment,... View Details
Keywords: Investment; Agreements and Arrangements; Property; Strategy; Accommodations Industry; Accommodations Industry; Barcelona
Segel, Arthur I., and Ani M Vartanian. "The Arts Property and Hotel." Harvard Business School Case 803-009, September 2002. (Revised May 2008.)
Frank W. Woolworth
Woolworth’s stores eventually raised their price limits as they accommodated increasingly diverse goods. Through both domestic and international expansion efforts, his stores came to number about 1,250 by the time of Woolworth’s death,... View Details
Keywords: Retail
Charles Erwin Wilson
accommodate the growing demand for automobiles. His most notable accomplishments, however, were his achievements in labor relations, including his creation of an inflation-indexed wage and a uniform pension plan for all workers. Wilson’s... View Details
Keywords: Automotive & Aerospace
- Web
1.22 Disability Access | MBA
are encouraged to make initial contact with the Disability Coordinator upon admission or as soon as mental or physical health-related concerns arise. Any student experiencing issues with their approved accommodations should contact the... View Details
- 01 Jun 2016
- News
New Conventions
Illustration by Dongik Lee HBS hosts some 700 events a year, ranging from research conferences to symposia to student shows. In April, the School broke ground on Klarman Hall. At the heart of this new state-of-the-art convening center is a flexible auditorium that will... View Details
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
accommodating high-risk workers. They offered the following advice, based on recent research: Encourage sick employees to stay home with paid time off Gary Johns, professor of management at Concordia University: Many employees continue to... View Details
Keywords: by Dina Gerdeman
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by customers and by Rita de... View Details
- Profile
Tawanda Sibanda
‘Mukela,’ a Zula word that means ‘welcome,’” he explains. “It’s an online travel accommodations site – think of it as a Hotels.com focused exclusively on Africa.” Tawanda and his colleagues entered Mukela in the Business Plan Contest; in... View Details
- Web
1.4.3 Required Curriculum (RC) | MBA
that the MBA Program is unable to accommodate special sectioning requests regarding professional colleagues, friends, or roommates. If any of the above concerns apply, the student must send an email to sectioning@hbs.edu by the stated... View Details
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow... View Details
- 29 Jun 2016
- Op-Ed
What Hath the United Kingdom Wrought?
accommodating in finding a compromise that does not look like punishment but may encourage others to seek their own deal. This is a big wake-up call for Europe. It is clear that it must reboot. There are many places to find closer... View Details
Keywords: by Dante Roscini
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Accommodations Industry; Accommodations Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- March 2006 (Revised September 2006)
- Case
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details
Keywords: Games, Gaming, and Gambling; Customer Relationship Management; Customer Value and Value Chain; Accommodations Industry; Accommodations Industry; Nevada
Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School Case 106-029, March 2006. (Revised September 2006.)