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Show Results For
- All HBS Web
(1,275)
- News (452)
- Research (543)
- Events (23)
- Multimedia (59)
- Faculty Publications (499)
- 05 Jun 2017
- Working Paper Summaries
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- Web
IFC: Silicon Valley; Disrupting Silicon Valley with AI - Course Catalog
HBS Course Catalog IFC: Silicon Valley; Disrupting Silicon Valley with AI Course Number 6094 Senior Lecturer Mark Roberge January; J; 3.0 credits Fall On-Campus Course Sessions: Thursday sessions, 3:10PM-5:10PM; September 12, September... View Details
- Forthcoming
- Article
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming).
- 01 Feb 2024
- News
AI Chatbots Can Be Tricked Into Misbehaving. Can Scientists Stop It?
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
Editor's note: The following is an excerpt from chapter one of Fintech, Small Business & the American Dream, written by Karen G. Mills, senior fellow at Harvard Business School. The second edition was published in 2024 by Palgrave Macmillan. The cycle of fintech... View Details
- 13 Mar 2024
- News
How Harvard Business School Uses Generative AI In Its MBA Classrooms
- 15 Mar 2022
- News
AI Chip Startups Pull In Funding as They Navigate Supply Constraints
- 03 Jun 2021
- News
Insurance to Mitigate the Risk of AI Systems Coming into View
- 8 Sep 2023
- Conference Presentation
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, K. Uguralp, Z. Uguralp and Stefano Puntoni
De Freitas, Julian, K. Uguralp, Z. Uguralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Paper presented at the Business & Generative AI Workshop, Wharton School, AI at Wharton, San Francisco, CA, United States, September 8, 2023.
- June 2023
- Case
Verve Therapeutics: Taking DNA Editing to Heart
By: Shikhar Ghosh and Shweta Bagai
Verve Therapeutics, a public biotech company based in Boston, created a novel approach to addressing cardiovascular disease (CVD) - a leading cause of deaths globally. The company's approach was a single shot treatment to permanently lower cholesterol, thus reducing... View Details
Keywords: AI; Genetic Engineering; Medicine; Health Care and Treatment; Genetics; Innovation Strategy; Business and Stakeholder Relations; Medical Specialties; Innovation and Invention; Entrepreneurship; Biotechnology Industry
Ghosh, Shikhar, and Shweta Bagai. "Verve Therapeutics: Taking DNA Editing to Heart." Harvard Business School Case 823-113, June 2023.
- December 2021 (Revised December 2021)
- Supplement
Intenseye: Powering Workplace Health and Safety with AI – PowerPoint Supplement
By: Michael W. Toffel, Youssef Abdel Aal and Sadika El Hariri
- 09 Jul 2023
- News
New York City Starts to Regulate AI Used in Hiring Tools
- 21 Mar 2022
- News
AI Chip Startups Pull In Funding as They Navigate Supply Constraints
- 22 Nov 2024
- News