Publications

September 1991 (Revised December 1991)
Case

Apple Computer (D): Epilogue

By: Michael Beer and Michael J. Gibbs

Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details

Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry

09 Dec 2002
Research & Ideas

Unilever—A Case Study

businesses, the question of whether it "controlled" them was more debatable. Some of the central issues related to the organization and performance of multinationals after the Second World War can View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

15 Oct 2020
Other Presentation

Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger

By: Regina E. Herzlinger

The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details

Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States

December 2010 (Revised May 2011)
Case

Cola Wars Continue: Coke and Pepsi in 2010

By: David B. Yoffie and Renee Kim

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details

Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States

22 Apr 2022
News

What if the Optimal Workweek Is Two Days in the Office, Not Three?

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

“I suspect this may actually be lower than the true extent of unsafe multitasking, given the fact that not everyone would easily admit to a behavior that is recognized as problematic, if not illegal.” Almost... View Details

Keywords: by Jay Fitzgerald

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States