Publications

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

location information about people who may be infected? Hsieh: We’ve kept the set-up of the case as privacy vs. safety, but the students have to develop a much more nuanced view. When is it appropriate—or even required—to protect user... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government

February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States

01 Feb 1998
News

HBS Alumni Association Board of Directors: President's Report

of guidelines to help standardize the organization of these important events. Information Technology With a goal of developing a virtual alumni community, this committee is looking at practical ways in which... View Details

18 Apr 2022
News

Book Smart

library—and no one was particularly keen on using it. The books, the guide informed Risher, came by boat, were often well out of date, and were of little interest to the children. So one day the building had been locked, and the key had... View Details

01 Dec 2005
News

Campaign Ends, Exceeds Expectations

is teeming with people grabbing a bite to eat, checking e-mail, or picking up cases. Hawes Hall, the School’s first new classroom building in fifty years, and its newly renovated neighbor, Aldrich Hall, have the technology to beam a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than... View Details

Keywords: by Maggie Starvish

01 Sep 2009
News

Faculty Books

regulatory institutions. The book ends by setting out a potential research agenda for the social sciences. Supercorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good by Rosabeth Moss Kanter (Crown Business) When the tsunami struck India in... View Details

Keywords: Information; Information; Information; Information

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

found the whole thing perplexing. “We show that people are prone to sharing more information in the very context in which it's more dangerous to share.” "I didn't understand why people were putting all this View Details

Keywords: by Carmen Nobel

July 1999 (Revised January 2000)
Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto

In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details

Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Information Technology Industry

October 2018
Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Information Technology Industry; Information Technology Industry; Washington (state, US)

01 Jun 2004
News

Alumni Clubs Click with New Web Services

he says. For the club, the ability to put its membership directory online has saved the time and expense of producing a paper version. The Harris technology will also benefit groups like the HBS African-American Alumni Association, whose... View Details

Keywords: Margie Kelley; alumni groups; website; Colleges, Universities, and Professional Schools; Educational Services

August 2013
Technical Note

Raising the Level of Abstraction

By: Willy Shih

This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details

Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe

April 1982
Case

Mark Twain Bancshares, Inc.--1980 (A)

By: F. Warren McFarlan and Gregory L. Parsons

Keywords: Information Management; Information Technology; Banking Industry

Find at Harvard

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Information Technology Industry; Information Technology Industry; Germany

October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details