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  • 11 Oct 2016
  • First Look

October 11, 2016

Kramer, Mark R., and Marc W. Pfitzer Abstract—Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2013
  • First Look

First Look: September 3

practices in structural units that align with the logic emphasized by the practice: when adopting practices reflecting a market logic, organizations will locate them in mainline business units, such as marketing; conversely, when adopting practices reflecting a View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights.... View Details
Keywords: Carmen Nobel
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

form of new capabilities and team-member resilience. We then highlight the critical roles of leadership and of communication and conflict management training as strategies for overcoming the challenges to team effectiveness in NPD, as... View Details
Keywords: Martha Lagace
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

state pharmaceutical licensing exam, opened a drugstore with her husband in Stockton in 1915. Following his death, she became the sole proprietor and later opened two additional drugstores in town. Gleason emerged as a stalwart defender of traditional pharmaceutical... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

discussing the hypotheses and potential responses. Communicate the "ideal client profile" and the implications. An ICP typically implies changes well beyond sales and marketing. The example in the article indicates how it led... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

for the international community is to keep the oil flowing. The United States and United Nations began to accomplish this by imposing selective sanctions that will allow oil to be exported but deny Gaddafi the resulting revenues.... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

personal rapid transport, or PRT for short, has been percolating since the mid-1950s and is finally gaining ground, according to HBS professor Benjamin G. Edelman. Business and communities small and large are increasingly aware of PRT as... View Details
Keywords: by Martha Lagace; Transportation
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

micromanage. Create an inclusive environment and express interest in team members’ success and personal well-being. Be productive and results-oriented. Be a good communicator and listen to your team. Help your employees with career... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 18 Feb 2014
  • First Look

First Look: February 18

processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details
Keywords: Sean Silverthorne
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 2013
  • Chapter

The Most Successful CEOs Come from Within

By: Joseph L. Bower

The financial crisis of 2008 and the Great Recession caused a crisis of public confidence in business and American-style capitalism, with its focus on maximizing shareholder value. Corporate leaders understood that reform was needed and that they needed to commit... View Details

Keywords: Governing and Advisory Boards; Management Succession; Business and Community Relations; Management Teams
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  • June 2013
  • Background Note

Venture Philanthropy: Its Evolution and Its Future

By: Allen Grossman, Sarah Appleby and Caitlin Reimers
This note explores the current state of venture philanthropy in the U.S. and its future. Based on interviews with 28 practitioners in the field of philanthropy and a review of the literature since the publication of the article introducing the concept of venture... View Details
Keywords: Philanthropy; Nonprofit; Social Institutions; Nonprofit Organizations; Social Entrepreneurship; Civil Society or Community; Philanthropy and Charitable Giving; United States
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  • June 2009
  • Case

Manchester Products: A Brand Transition Challenge

By: John A. Quelch and Heather Beckham
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details
Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States
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  • June 2009
  • Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

seven Cs. Why Japanese Businesses Are So Good at Surviving Crises As demonstrated after the 2011 earthquake and tsunami, Japanese businesses have a unique capability for long-term survival. Hirotaka Takeuchi explains their strategy of investing in View Details
Keywords: by Dina Gerdeman
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details
Keywords: by Rachel Layne
  • 22 Dec 2016
  • Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

restaurants, dry cleaners, and local grocery stores—form the backbone of communities across America and they are responsible for about 40 million jobs. And, as Mercedes Delgado and I show in research released earlier this year, small... View Details
Keywords: by Karen Mills
  • 08 Jan 2001
  • What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

quite high at the time, thus providing a justification for the vertical integration of large organizations) set limits on behaviors that we refer to today as partnering, the forming of alliances, and outsourcing. Transaction costs resulted from the difficulties of... View Details
Keywords: by James Heskett
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel

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