Publications

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March 13, 2023
Article

Sales Teams Need to Stop Focusing on the Customer Funnel

By: Frank V. Cespedes

Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details

Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior

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08 Aug 2019
News

Shohoz Celebrates 5th Anniversary With New Brand Positioning

March 2016
Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra

M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details

Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

November 2008
Supplement

NEC Electronics (CW)

By: C. Fritz Foley, Robin Greenwood and James Quinn

Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details

Keywords: Business Conglomerates; Business Subsidiaries; Restructuring; Decisions; Investment Return; Investment Funds; Price; Ownership; Agency Theory; Business and Shareholder Relations; Value Creation; Electronics Industry; Japan; United States

March 1988 (Revised July 1990)
Case

Walt Disney Productions: Greenmail

Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate... View Details

Keywords: Corporate Strategy; Crisis Management; Acquisition; Financial Strategy; Entertainment and Recreation Industry; United States

2016
Chapter

How Moral Flexibility Constrains Our Moral Compass

By: F. Gino

Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less... View Details

Keywords: Moral Sensibility; Behavior; Organizations; Attitudes

26 May 2021
Video

Ramya Sundar (MBA 2022)

July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details

March 27, 2018
Other Article

Why CEOs Are Taking a Stand

By: Aaron K. Chatterji and Michael W. Toffel

In this podcast, we discuss the emerging phenomenon of CEO activism. We explain how political polarization in the U.S. and employee expectations around company values are pushing corporate leaders to enter into controversial political and social debates. We also hear... View Details

Keywords: Leadership; Social Issues; Values and Beliefs; Communication Strategy

November 2002 (Revised March 2007)
Case

Keane's Acquisition of Metro Information Services (A)

By: Francisco de Asis Martinez-Jerez

On August 21, 2001, Keane, Inc. announced the acquisition of Metro Information Services, Inc. This case analyzes the challenges facing firms and examines transactions whose major source of value creation hinges on intangible assets (e.g., people or knowledge). View Details

Keywords: Mergers and Acquisitions; Value Creation; Goodwill Accounting; Problems and Challenges; Information Technology Industry; Consulting Industry

Founded in 2007 as an online book retailer, Flipkart rapidly became the largest e-commerce player in India, valued at almost $15 billion. However, it faced intense competition from other e-commerce players like Amazon and Snapdeal. Over the years Flipkart was slowly... View Details

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

Hollywood's efforts, but local Bollywood companies as well. Hollywood's efforts in India are far from a lost cause: all these problems can be addressed if a studio understands India and develops a coherent strategy. Is My Ip Threatened By... View Details

Keywords: Re: Multiple Faculty

January 2019
Case

Arrow Electronics—The Apollo Integration

By: Stephen P. Kaufman

Having already made 10 acquisitions of competitors in the last decade, the CEO and Senior Vice President of Arrow are evaluating the acquisition of another small competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. They are... View Details

Keywords: Mergers and Acquisitions; Integration; Valuation; Performance Evaluation; Competitive Strategy; Corporate Strategy; Strategic Planning; Growth and Development Strategy; Electronics Industry; United States

19 Mar 2018
Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

iPhoto In an interview about his recent book Profits and Sustainability, which portrays the iconoclastic entrepreneurs who built green startups in the 19th century, Harvard Business School historian Geoffrey Jones notes that being a business-environmentalist can be... View Details

Keywords: by Sean Silverthorne; Energy

2007
Working Paper

Testing Limits to Policy Reversal: Evidence from Indian Privatizations

By: Siddhartha G. Dastidar, Raymond Fisman and Tarun Khanna

We examine the effect of regime change on privatization using the 2004 election surprise in India. The pro-reform BJP was unexpectedly defeated by a less reformist coalition. Stock prices of government-controlled companies that had been slated for definite... View Details

Keywords: Political Elections; Privatization; State Ownership; Policy; India

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July 2008
Case

eHarmony

By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith

eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry

Get to better, more effective strategy.

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In "Better, Simpler Strategy," Harvard... View Details

August 2001 (Revised January 2002)
Case

Votia Empowerment AB (A)

The founder of a Swedish company specializing in e-democracy examines the economics of her business and the value proposition it delivers to customers, including municipalities, unions, and companies. View Details

Keywords: Internet and the Web; Communication; Entrepreneurship; Government and Politics; Sweden