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  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated... View Details
  • 2012
  • Chapter

Inflection Point: New Vision, New Strategy, New Organization

By: Nancy O. Andrews and Nicolas P. Retsinas
What does it cost to build a great society? More pointedly, what does it cost to lose a great society? Since the War on Poverty began almost 50 years ago, investments in America’s communities have spurred those questions. Today we face a society more unequal than... View Details
Keywords: Income Inequality; Equality and Inequality; Income; Residency; Poverty
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  • April 2008
  • Journal Article

Heart of Darkness: Business Tokens of the Congo (Part 1)

By: Louis T. Wells
Few numismatic fields are as unexplored as the tokens of what was once the Belgian Congo. Although the head (and “extra-wife”) tokens have been thoroughly cataloged, I have found only one very early and incomplete attempt, by Mahieu in the 1920s, to report other tokens... View Details
Keywords: Agribusiness; Mining; Currency; Labor; Congo, Democratic Republic of the
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    When It's Time to Pivot, What's Your Story?

    To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details

    • 21 Dec 2023
    • Blog Post

    Top 10 MBA Voices Blogs of 2023

    dabbled in entrepreneurship by working part-time as a real estate agent, and was heavily involved as a second-grade tutor and board member for a non-profit organization focused on the Chicago Public Schools... View Details
    • 18 Jun 2024
    • Research & Ideas

    What Your Non-Binary Employees Need to Do Their Best Work

    money and are more likely to want to help their community than men and women. They were also less likely to want children than men and women.... View Details
    Keywords: by Michael Blanding
    • July 2012 (Revised August 2012)
    • Case

    Global Knowledge Management at Danone (A) (Abridged)

    By: Amy C. Edmondson and David Lane
    This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
    Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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    • 18 Sep 2008
    • Working Paper Summaries

    The Internalization of Advertising Services: An Inter-Industry Analysis

    Keywords: by Sharon Horsky, Steven C. Michael & Alvin J. Silk; Advertising
    • 01 Dec 2023
    • News

    The Imposter Among Us

    Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • May 2020
    • Case

    Big Boom Beverages: Fight or Flight?

    By: Stephen A. Greyser and William Ellet
    Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
    Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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    • Web

    School Leadership | About

    Kerr Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration, Senior Associate Dean for Faculty Development and Research Kristin W. Mugford Melvin Tukman Senior Lecturer of Business Administration, Senior Associate... View Details
    • Research Summary

    Overview

    My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
    Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Africa; Latin America; Europe
    • 2011
    • Working Paper

    Managing Political Risk in Global Business: Beiersdorf 1914-1990

    By: Geoffrey Jones and Christina Lubinski
    This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details
    Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany
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    • January 2015 (Revised May 2018)
    • Case

    $19B 4 txt app WhatsApp...omg!

    By: David Collis, Ashley Hartman and Aakash Mehta
    In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details
    Keywords: WhatsApp; Facebook; Mobile Messaging; Social Network; Acquisitions; Value Added; Strategy Alignment; Monetization; Social Platforms; Technology; Strategy; Corporate Strategy; Acquisition; Communication Technology; Social and Collaborative Networks; Value Creation; Social Media; Applications and Software; Digital Platforms; Communications Industry; Communications Industry
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    • 2021
    • Chapter

    Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s

    By: Sabine Pitteloud
    This chapter focuses on the role of Industrie-Holding, the Federation of Swiss Industrial Multinational Companies, in the introduction of an investment risk guarantee during the 1960s. The chapter therefore contributes to a) the growing body of literature on how... View Details
    Keywords: Investments; Multinational Companies; Political Risk; Business ＆ Government Relations; Investment; Multinational Firms and Management; Risk and Uncertainty; Business and Government Relations; Switzerland
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      Robert C. Merton

      Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

      Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

      Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
      • June 2011
      • Case

      CA Technologies: Bringing the Cloud to Earth

      By: Marco Iansiti and Kerry Herman
      Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
      Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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      • Web

      Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

      closely with leading biotech industry and biomedical authorities, receive programmatic guidance and mentorship, and join a community of... View Details
      • 2008
      • Working Paper

      The Artful Dodger: Answering the Wrong Question the Right Way

      By: Todd Rogers and Michael I. Norton
      What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception
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      • Web

      South Asia - Global

      South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai.... View Details